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The 10 Traits B2B Buyers and Managers Value Most in Salespeople

Traits that B2B Buyers and Managers Value Most in Salespeople

Managers and buyers have somewhat differing perspectives on what attributes the best B2B salespeople should have. Which traits do you think are most important for your distributorship?

Here’s a sneak preview of the Top 10 traits from both the manager’s perspective and the customer’s perspective.

Managers’ Top 10

  1. Problem Solving

  2. Relationship Building

  3. Critical Thinking

  4. Confidence

  5. Oral Communications

  6. Technologically Proficient

  7. Active Listening

  8. Creativity

  9. Coachability

  10. Persuasiveness

Buyers’ Top 10

  1. Active Listening

  2. Problem Solving

  3. Confidence

  4. Relationship Building

  5. Oral Communications

  6. Technology Proficient

  7. Years of Experience

  8. Industry Expertise

  9. Critical Thinking

  10. Creativity

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