Day: August 29, 2023

FOUR STEPS TO STRONGER B2B CASE STUDIES

#TUESDAYTIDBIT “To succeed in B2B, or anywhere in marketing, you have to prove your trustworthiness to your prospect,” says Bob Wiesner. That fundamental insight goes to the heart of what makes for a successful case study. “Case studies go right to the heart of your credibility. If the reader of a case study can project […]