87% of all U.S. companies now use video as a part of their marketing effort–up from 63% in 2017.

Video marketing has continued to grow in popularity because of its versatility and sensory engagement few other forms of content can match. Here are a few more amazing facts about video marketing:

  • The video marketing growth trend is projected to continue. By 2022, video is expected to make up 82% of all internet traffic!

  • 9 in 10 marketers have landed a new customer from a social media video.

  • One-half of the human brain is devoted to vision!

  • It only takes the human brain 1/10th of a second to understand a visual.

  • Using video on a landing page can increase conversion by up to 80%!

  • Video in marketing emails can increase open rates by 600%!

Check out this great Marketing Profs article to learn more interesting facts and trends about video marketing.


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