Gain exceptional insights & make more intelligent business decisions--and supercharge your industrial marketing efforts!

Industrial Electrical MRO Distributor Analytics Market Segmentation Marketing Analysis

Mike Tobin

VP, analytical services


  • Rivet|MRO Analytical Services team lead

  • 30-year marketing analytics veteran

  • Expertise in CRM, business intelligence and predictive modeling

  • Client experience:

    • Nissan

    • Toyota

    • Honda

    • Cooper Tires

    • GMAC


    • Universal Technical Institute

    • Galvanize

    • Holiday Inn/Crowne Plaza

    • Oriental Trading Company

Data Profiling Analytical Services Industrial Electrical MRO Distributor Analytics Market Segmentation Marketing Analysis

from analytics to action: only rivet|mro gives you the strategic insights you need, along with the creative resources to weaponize them!

Sometimes you like to dance to the oldies. Who can blame you?

But to keep up with the competition, you've got to learn some new moves.'ve got to understand your business better. Much better. So leverage the power of big data and dance with the stars!

Rivet|MRO marketing analytics for industrial distributors gives you the power of insight and the ability to manage your business on facts instead of hunches.

Plus, only Rivet|MRO backs our data insight services with the creative resources to make those insights actionable. So, not only can we give you game-changing insights, we can turn those insights into action, bringing them to life in the form of strategic marketing initiatives that drive business results!

In fact, using analytics as a precursor to the development of targeted marketing initiatives is so powerful, we refer to it as "weaponization." If you're looking for a legal way to create an unfair advantage over your competition, look no further.

Here's a quick overview of our analytics practice:

where are we now? Engagements

  • Customer Data Profiling

  • Customer & Market Segmentation

  • Estimating Business Potential by Customer segment

where are we going? engagements

  • Acquisition Modeling

  • Cross-sell/Up-sell Modeling

  • Forecasting Product Usage at the Customer and Prospect Levels

  • Determining Customer Lifetime Value

MRO distributors and manufacturers generate exceptional volumes of data that often go unused as a tool for growth. Rivet|MRO can help you tap this incredible resource. We will help you gain a deeper understanding of your customers that will drive better decision making and smarter investment.

From data assessment and descriptive analytics that detail your current state, to predictive analytics that give you a glimpse into the future or even allow you to explore "what-if" scenarios, Rivet|MRO provides you with a full range of marketing analytics services with an emphasis on providing actionable information that will help you drive improvements in revenue, profit and ROI.

Contact us today to learn how Rivet|MRO can give you the insights you need to secure your place.