When a well-intended email goes into the spam mailbox, your brand’s reputation will be hurt seriously, and all the time and effort you put in creating the email will be wasted. According to Emma, you should be very cautious when using words like “dear friends,“ “click here,” “free,” “risk-free,” “great offer” etc. in your emails. Email filters are likely to put your email into the spam box when they see these words. However, there are also ways to prevent this. For example, using email recipients’ names to replace “dear friends“ and using “read more” to replace “click here.” Simply by changing the wording of your subject line or using other words to replace the spam words, your emails can reach more customers and potentially drive more revenue.
Learn more about the 7 spam words and how to avoid them here!