LinkedIn has proven time and again to be an incredibly successful tool in B2B marketing campaigns. Are you utilizing your social media presence to its full potential?
Here are a few tidbits, courtesy of Salesintel, into demographics, usage, and marketing strategies for B2B marketers using LinkedIn:
1. 80% of B2B leads from social media come from LinkedIn
2. 87 million millennials use LinkedIn, and 11 million of those users are decision makers
3. 61 Million senior-level influencers use LinkedIn
4. One of the top uses on LinkedIn is Precise Lead Targeting
Check out Rivet|MRO’s Distributor Social services for more information on how we can help you start seeing some of the profitable results of being present on your social media channels!