Logo of IndustRetail

Wearables & Outerwear Represent Best Branding ROI According to ASI

Tumbler with Rivet MRO logo

Research carried out by the Advertising Specialty Insitute’s global survey demonstrated that promo products are actually very powerful in terms of branding. On average, every U.S. household owns 30 promotional items. Writing instruments, drinkware, t-shirts, bags, and headwear are the 5 most common product types. And there’s good news for industrial distributors, who lean heavily toward wearables…outerwear generates more impressions than other promotional products because people usually wear it in public. So, if utilized properly, the cost per impression of wearables can be very low. Thus, providing an impressive ROI!

Click here to learn more about the study.

Get Rivet | MRO in your inbox

Co-Op Marketing infographics