I visit MRO distributor branches more often than most. Some branches reflect vision and a passion for differentiation. But most MRO branches aren’t just plain—they’re just plain ugly. And insulting to their visitors. And dirty. And unorganized. The shelves are bare in many spots. The merchandise isn’t properly faced. (Nor has it been dusted in the last 20 years). The fixtures are a mish-mash. And signage is either non-existent or ham-fisted. (Note: Scrawling “ON SALE” with a lumber crayon on a piece of scratch paper does not constitute competent point-of-sale advertising.)
Industrial products had some the ugliest packaging known to mankind. There was less than no thought put into naming and design--and we liked it! (Or bought it, anyway.) Now industrial products get the same scrutiny as consumer products. And those who understand how to package and present them like retail products are winning the day.
Industrial meets retail...or IndustRetail...is a fact of life now. So how have you met this trend? What are you doing to embrace the retail-ization of industrial products?