MRO Branch Design

Falling Out of the Ugly Tree and Hitting Every Distributor Branch on the Way Down

I visit MRO distributor branches more often than most. Some branches reflect vision and a passion for differentiation. But most MRO branches aren’t just plain—they’re just plain ugly. And insulting to their visitors. And dirty. And unorganized. The shelves are bare in many spots. The merchandise isn’t properly faced. (Nor has it been dusted in the last 20 years). The fixtures are a mish-mash. And signage is either non-existent or ham-fisted. (Note: Scrawling “ON SALE” with a lumber crayon on a piece of scratch paper does not constitute competent point-of-sale advertising.)

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