Industrial products had some the ugliest packaging known to mankind. There was less than no thought put into naming and design--and we liked it! (Or bought it, anyway.) Now industrial products get the same scrutiny as consumer products. And those who understand how to package and present them like retail products are winning the day.
Industrial meets retail...or IndustRetail...is a fact of life now. So how have you met this trend? What are you doing to embrace the retail-ization of industrial products?