SCARING UP THE GHOSTS: Reclaiming Engagement With Silent Prospects for Your Distributorship
by Kristen Foth, Rivet|MRO Director of Marketing Services In today’s digital landscape, independent distributors in the industrial, electrical, safety, plumbing, and construction sectors face a common challenge: unresponsive prospects. Despite well-crafted emails and persistent follow-ups, potential clients often go silent, leaving sales efforts stalled. Being ghosted is every distributor sale rep’s plight. And it’s happening […]
Leveraging Voice of Customer Research for Growth: A Guide for Independent Industrial, Electrical, and Building Products Distributors
By Kristen Foth, Rivet|MRO Director of Marketing Services In the competitive world of industrial, electrical, and building products distribution, understanding and responding to customer needs is crucial. One of the most effective ways to achieve this is through Voice of Customer (VoC) research. By systematically collecting and analyzing customer feedback, independent distributors can refine their […]
5 Reasons Independent Distributors Choose Rivet|MRO
In the evolving distribution industry, independent distributors aren’t fading—they’re thriving. They bring unmatched flexibility, technical expertise, and deep customer relationships to a market that increasingly values local service, fast response times, and human connection. At Rivet|MRO, we’ve built our entire business around helping independent and industrial, safety, electrical, plumbing, HVAC and construction products distributors grow. […]
Optimizing B2B Prospecting Emails for Independent Industrial, Electrical, Safety, Plumbing, HVAC, and Construction Distributors
by Kristen Foth, Rivet|MRO Director of Marketing Services In the competitive landscape of industrial and construction supply distribution, B2B prospecting emails remain a crucial tool for reaching new customers and growing revenue. A recent study analyzing 97.9 million emails and surveying 400 B2B buyers revealed which messaging themes perform best. Here’s how independent distributors in […]
A Distributor’s Guide to SEO in 2025: Empowering Independent Distributors Across Industries
By Kristen Foth, Rivet|MRO Director of Marketing Services At Rivet|MRO, we recognize the unique challenges independent distributors face in the industrial, electrical, plumbing, HVAC, and construction products sectors. Competing with larger players and manufacturers for online visibility can be tough, but Search Engine Optimization (SEO) offers a powerful way to level the playing field. […]
Yes, Social Media is Important—Even for Distributors
In today’s digital landscape, independent distributors face the challenge of standing out in a crowded market. An effective strategy to enhance visibility and engagement is through active participation on social media platforms. However, many distributors remain hesitant, often due to concerns about the time investment and uncertain returns. Why Social Media Matters for Distributors Industry […]
Optimizing Email Marketing for Independent Distributors: Deliverability Tips
As an independent distributor, you know that maintaining strong customer relationships is key to success. Email marketing offers a direct line to your clients, but in an era of overflowing inboxes and spam filters, how can you ensure your messages cut through the noise? The answer lies in mastering email deliverability—a critical yet often overlooked […]
The Rise of Digital Marketing in the Wholesale Distribution Industry
As technology increasingly improves, the way consumers shop and purchase things has in turn changed. Today, people can buy just about anything they need online just as much as they can in person. In the past, wholesale businesses that sold things in bulk counted on trade shows, print advertising, and in-person sales calls. Although these […]
IMPORTANCE OF LINKEDIN AS IT RELATES TO DISTRIBUTOR SOCIAL
Importance of LinkedIn as it Relates to Distributor Social There are plenty of challenges you face as an independent distributor when going up against industry giants like Grainger, Graybar, and Sonepar. Don’t let the lack of a social media presence be one of them. Having well curated Social Media accounts is important to marketing your […]
WHY INDEPENDENT DISTRIBUTORS NEED TO BETTER-LEVERAGE CO-OP MARKETING
WHY INDEPENDENT DISTRIBUTORS NEED TO BETTER-LEVERAGE CO-OP MARKETING CO-OP marketing is a strategic marketing approach that allows independent distributors to leverage free marketing dollars from their suppliers or manufacturers to promote products and services together. Did you hear that? F.R.E.E.! It is a cost-effective way for small and medium-sized businesses to increase their brand visibility, […]
