The Rise of Digital Marketing in the Wholesale Distribution Industry
As technology increasingly improves, the way consumers shop and purchase things has in turn changed. Today, people can buy just about anything they need online just as much as they can in person. In the past, wholesale businesses that sold things in bulk counted on trade shows, print advertising, and in-person sales calls. Although these […]
IMPORTANCE OF LINKEDIN AS IT RELATES TO DISTRIBUTOR SOCIAL
Importance of LinkedIn as it Relates to Distributor Social There are plenty of challenges you face as an independent distributor when going up against industry giants like Grainger, Graybar, and Sonepar. Don’t let the lack of a social media presence be one of them. Having well curated Social Media accounts is important to marketing your […]
WHY INDEPENDENT DISTRIBUTORS NEED TO BETTER-LEVERAGE CO-OP MARKETING
WHY INDEPENDENT DISTRIBUTORS NEED TO BETTER-LEVERAGE CO-OP MARKETING CO-OP marketing is a strategic marketing approach that allows independent distributors to leverage free marketing dollars from their suppliers or manufacturers to promote products and services together. Did you hear that? F.R.E.E.! It is a cost-effective way for small and medium-sized businesses to increase their brand visibility, […]
WE ARE LEVERAGING THE POWER OF GRAPHICS ANIMATION VIDEOS FOR INDEPENDENT DISTRIBUTORS
WE ARE LEVERAGING THE POWER OF GRAPHICS ANIMATION VIDEOS FOR INDEPENDENT DISTRIBUTORS Independent distributors looking to make an impact in today’s digital age can leverage video marketing, including graphics animation videos, to build trust and credibility, increase their visibility and reach, and improve engagement and conversion rates. Read further with Rivet|MRO and let’s explore why […]
Sales And Marketing Promotions Can Keep You Ahead Of The Competition
With rising prices becoming the norm it can make it hard to set yourself apart from other distributors in your field. A well-thought-out and managed sales promotion can assist by attracting new customers and strengthening existing relationships by bringing positive attention to your establishment.
Litmus’ 2021 State Of Email Report
Digital marketing has many different avenues for companies to utilize. One of the most popular across industries is email. When done correctly, emails can be successful in generating leads, sales, or engaging an audience. Though, the online landscape is constantly shifting. So what does the world of email marketing look like right now? Litmus put […]
Tips For Creating Successful B2B Marketing Campaigns
Creating any type of marketing campaign requires in-depth planning and research. In the business-to-business market, specific details need special attention. The most critical detail is the audience. Universally, when it comes to marketing, all strategy, materials, and other factors relate back to the target audience of the campaign. The importance of the target is arguably heightened when […]
How to Rank High in Search Results After Google’s Algorithm Update
The internet landscape is constantly evolving and it can be hard to keep up. Recently, Google updated its algorithm. For businesses, this means re-evaluating their search engine rank. To maintain good SEO, it is important to take the new update into consideration and understand what it entails. Awareness of these changes can help businesses maintain […]
Why You Should Market With CO-OP Funds
Budget is a major part of marketing. One strategy channel partners (distributors, wholesalers, dealers, VARs, retailers, etc.) use to control marketing costs is co-op marketing. Through this method, brand assets and marketing cost is shared among channel partners—or it is often wholly funded by the manufacturer. A successful strategy implements resource exchange that is mutually […]
The Value of Email Metrics
Distributors today enjoy a virtually endless selection of marketing channels to consider. One of the most-popular channels is email. It’s easy to see why. Distributors experience many benefits by using email marketing. It’s accessible, affordable, and maintains a direct line of communication between a distributor and its customers. And virtually all of a distributor’s customers […]
