Price increases happen — and for a wide range of completely valid reasons. What’s important is how you communicate the details of a price increase to your enduser base.
Get it right, and it’s possible to maintain their respect, loyalty, and business. But get it wrong, and you could find yourself facing social media outrage, a torrent of customer complaints, a shattered brand reputation, and a significant loss in sales.
Read further here with Rivet|MRO on how to do it properly.