Traditionally, the wholesale distribution industry focuses on logistics and sales when it comes to business. The marketing efforts of these companies often are given limited resources and budgets that would be put into sales instead. A blog from Digital Commerce 360 tells more.
While sales departments have traditionally been funded more, distributors are now recognizing the importance of marketing. This is because of the challenges that the industry is facing. With limited ability to have face-to-face sales meetings, companies are now turning to strategic marketing to supplement sales efforts. Distributors have found the digital channel not only appealing but vital for maintaining and generating leads. The digital channel offers the ability to cater to customers at all stages of the customer lifecycle. To read more check out the article linked below.