COMBINING DIRECT MAIL AND DIGITAL ADVERTISING WILL LEAD TO BETTER MARKETING RESULTS.
B2B marketing and sales outreach now includes email, social media, text and phone calls. The result is digital overload, and the integration of offline into the mix can help cut through the noise.
Up to 90% of direct mail gets opened, compared to 20-30% of emails
Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mails=
79% of consumers act on direct mail immediately compared to 45% who act on email straight away