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A Distributor’s Strategic Plan Starts with Customer Insight

Ways to generate better customer insights

A big part of an independent distributor’s job is to make their customers’ jobs easier. Now is the perfect time to talk to them and learn how. You never know; an incredibly valuable insight might be a phone call away.

Here are 4 ways to generate better knowledge of what your customers are going through and how you can better meet their needs:

  1. Connect with your customers – spend time reaching out to customers on the channels that are available to you.

  2. Ask … then listen – ask sincere, open-ended questions about how to your customers about how their business is going.

  3. Look for themes – listen for things that come up again and again and write them down.

  4. Follow up – let your customers know that it’s important to you to hear their story and understand their needs.

Read more here.

Don’t know where to start? Rivet|MRO can help with your research process. We offer analytical services that generate the customer insights you need….and strategic services that generate the success you’re looking for.

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