The COVID-19 pandemic has created many temporary changes to how we do business. But some will be more than temporary. As an independent distributor, you’re probably getting pretty good at managing your sales team remotely. But, eventually, they’ll come back, (We hope, anyway!)
However, this crisis has also probably pointed toward some necessary long-term changes. At the top of the list for most independent distributors, e-commerce. To that end, MDM recently wrote an insightful article exploring the ongoing importance e-commerce will play for independent distributors moving forward.
Here are some highlights:
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The distributors that were already paying attention to e-commerce fared better during the crisis.
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“Five years ago, e-commerce was a ‘nice to have,’” he said. “Three years ago, it had accelerated past ‘nice to have’ and you needed to have a phase one website. Two years ago, you started to get into ‘must–have’ territory. Now, you’re not going to be able to survive if you don’t have an e-commerce presence.”
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“E-commerce is about much more than just ordering via an online portal. Customers now expect to engage with their distributors in all ways digital, from digital marketing to social media to online delivery tracking.”
Click here to see the full article.
