Did you know that including video on a landing page can increase conversions by 80% or improve your odds of landing on the first page of Google by 5300%?
Selecting the right type of video for your needs, your customers’ interests, and the requirements of social platforms can be a lot to figure out.
Luckily, the infographic in the story below can help. First it defines four common types of marketing videos: explainer, demonstration, testimonial, and personalized.
Then it offers a graph that shows what the length of each type of video tends to be. Â Finally, the graphic explains the pros and cons of displaying video on each of the most popular social platforms.