Business-to business marketing has evolved rapidly in the last few years as digitization has changed the way buyers and sellers interact with each other. The pandemic and social distancing standards have only sped up the process.
What can B2B suppliers do to have access to the information they expect?
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eCommerce is no longer optional – invest in a digital selling platform, or take steps to strengthen your current one.
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Purchase decisions aren’t purely rationale – The aesthetics of online information sources have an important, if unconscious, influence on business buyers’ decisions.
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Integration and automation – consider adopting e-procurement and spend-management platforms (e.g. SAP Ariba, Coupa, Jaggaer).
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