Logo of IndustRetail


Importance of LinkedIn to Distributor Social

Importance of LinkedIn as it Relates to Distributor Social

There are plenty of challenges you face as an independent distributor when going up against industry giants like Grainger, Graybar, and Sonepar. Don’t let the lack of a social media presence be one of them. Having well curated Social Media accounts is important to marketing your company, especially when it comes to LinkedIn. Which may be the most vital platform when it comes to elevating your B2B marketing plan.

With such a large professional audience important step to staying relevant and showing new potential customers your value add. However, many if not most small independent distributors lack the people and knowledge to maintain a formidable presence on social media. This is where Rivet|MRO comes to the rescue with our Distributor Social Program.

Inbound marketing is all about showing you have a solution for your potential customer’s problem. You need to be where they are when they need it, and LinkedIn is the best platform for this. A place where others are gathered strictly for business-related posts. Instead of competing with cute pet pictures and funny memes, like you would on Facebook, Instagram, or Twitter, you can flex on them with your business prowess and expect to be seen and heard by your intended audience.

The first step is to set up a business account. Having a fully completed business profile is vital to getting traction on your page. According to LinkedIn, a fully completed profile will receive 30% more traffic verses one that is only partially completed. If you don’t already have one, we will take on the task of setting up your account. Not only will we set up your account, will also help handle posting with 2 original and relevant posts per week.

When posting there are several rules that should be considered. One being the 5-3-2 rule. This means that for every 10 posts; 5 should be shared and relevant content, 3 original posts that exemplify your value add to your audience (e.g., explainer videos, product announcements, solutions for customer’s problems), and 2 fun posts to add character to your business’s brand.

Another great rule is to post from 2 to 5 times a week, for optimal results. It is best to publish your posts during business hours between Tuesday and Friday. It is also important to note that you should limit your posts to 1 a day. Otherwise, your later posts may take away viewership from earlier content.

Don’t let your fear or preconceived notions of running a social media account stop you from keeping up with the big names in the business. Give us a call to learn more about how we can assist you in gaining the ever-coveted social media engagement today!

Get Rivet | MRO in your inbox

Co-Op Marketing infographics