Logo of IndustRetail

Promotional Products Prove to Have Impressive Staying Power

Logo of Rivet MRO on tumbler

Ever wonder about the effect your company promotional items have over time with consumers? The Advertising Specialty Institute released this year’s Global Ad Impressions Study providing powerful figures supporting that promo items are the most high-impact, cost-effective advertising medium over all other print and media efforts.

Results show more than half of consumers keep swag items they have received for at least five years. Even more impactful – 40% of consumers have kept items for over a decade. That is 10 years of positive brand perception each time that item is worn or utilized.

Check out ASI’s highlights and the full report here.

If you want to explore your options in promotional branding, Rivet|MRO can help. Reach out to us today!

Or, if you’re a do-it-yourselfer, check out our promotional products search tool instead!

Get Rivet | MRO in your inbox

Co-Op Marketing infographics