Believe it or not, social media is actually a great place for industrial distributor sellers to do sales research! Here are just a few examples:
LinkedIn allows you to connect with your professional contacts and follow their updates and ideas. Twitter allows you to follow relevant industry trends and participate in pertinent conversations. Whereas, Facebook allows you to know your clients in a more personal way.
Some key areas to focus on when doing sales research include buyer information, company information, trigger events, industry trends and competitive information. This information helps you to connect with your customers. By familiarizing yourself with the social media profiles of your customers and buyers, you can avoid asking unnecessary questions and therefore, save more time for important discussions!
Chick here to learn more about how social media can help make your sellers more successful.
