# Industrial Marketing Services for Distributors

> Rivet MRO


## Posts

- [How to Align Co‑op Strategy with Seasonal Sales Opportunities](https://rivetmro.com/co-op-strategy-seasonal-sales/): Seasonal demand has a rhythm to it. Anyone who’s spent time in distribution can feel it coming—the spike in demand tied to weather shifts or industry cycles. Customers start researching earlier, competitors begin advertising, and suddenly the market feels more active. Those moments aren’t random. They’re predictable seasonal peaks when shoppers are already thinking about buying. And that’s exactly where a smart marketing strategy can make a real difference. Seasonal marketing is the practice of aligning promotions, messaging, and timing with holidays and seasons when customers are most likely to purchase. When co-op funds from manufacturers are woven into those [&hellip;]
- [How to Prepare Your Marketing Strategy for Industrial Demand Cycles](https://rivetmro.com/marketing-strategy-for-industrial/): If you’ve ever watched the ups and downs of demand for industrial products, you know there are seasons — not the kind that bring snow or sun, but the kind that make sales spike and stall. One month you’re swamped with orders and prospects asking questions; the next you’re wondering why your phone isn’t ringing. That’s the reality of industrial demand cycles. For many industrial companies, creating smart co-op marketing strategies that ride those waves — instead of being tossed around by them — is one of the biggest keys to growth. This isn’t just about keeping your lights on. [&hellip;]
- [How Co‑op Marketing Compares to Traditional Marketing](https://rivetmro.com/co-op-marketing-vs-traditional-marketing/): Co‑op marketing has quietly become one of the smartest and most cost‑effective ways independent distributors can grow without assuming all the costs themselves. Unlike traditional marketing — where a company pays 100% of campaign costs and hopes for a return — co‑op leverages manufacturer funding to extend reach, boost impact, and get measurable results. At Rivet|MRO, co‑op marketing isn’t just a concept — it’s a managed, strategic growth engine. Rivet helps distributors find available co‑op funds, build compliant marketing plans, execute campaigns, and submit reimbursement documentation so marketing is executed well and risk‑free. &nbsp; &nbsp; Understanding Co‑op Marketing for Distributors [&hellip;]
- [How Co-op Marketing Drives Distributor Loyalty](https://rivetmro.com/co-op-marketing-distributor-loyalty/): Co-op marketing is more than just a budget line item—it&#8217;s a way to strengthen relationships between manufacturers and distributors. When executed effectively, co-op programs transform funding into a loyalty-building engine. Distributors care not only about products but also about how brands invest in their growth and support their success. 1. Understanding the Co-op Marketing Ecosystem Co-op marketing isn&#8217;t merely a reimbursement program; it&#8217;s a framework that empowers channel partners to reach customers effectively while maintaining brand integrity. A robust program integrates strategy, advertising, clear program elements, and performance tracking to guide campaigns. Distributors often manage multiple brands with varying budgets [&hellip;]
- [How Can Co-op Marketing Help You Beat Competitors](https://rivetmro.com/co-op-marketing-beat-competitors/): In the world of industrial and electrical distribution, standing out isn&#8217;t just about having the best products or the lowest prices. The real game-changer is how effectively you get your message in front of the right audience. That&#8217;s where co-op marketing comes in. By working hand-in-hand with manufacturers, leveraging co-op advertising programs, and following smart best practices, distributors can strengthen their brand, expand their reach, and run campaigns that truly outperform competitors. Understanding Co-op Marketing: The Basics Co-op marketing, also called cooperative marketing, is essentially a partnership. Manufacturers provide funds to channel partners—like distributors and retailers—to help execute marketing initiatives. [&hellip;]
- [Blogging Benchmarks 2025: A Complete Guide for Independent Industrial Distributors](https://rivetmro.com/blogging-benchmarks-2025-a-complete-guide-for-independent-industrial-distributors/): In the industrial world—across electrical, HVAC, plumbing, PVF, bearings and power transmission, safety, and construction—digital visibility now carries the same weight as operational performance. Independent distributors can no longer rely solely on catalogs, counter traffic, or long-standing relationships. Today’s buyers begin their journey online, researching solutions, comparing suppliers, and building shortlists long before a sales conversation starts. In 2025, blogging remains one of the most effective and scalable marketing tools for independent distributors who want to compete with national chains and e-commerce marketplaces. With new benchmark data available, we now have a clear picture of what content, cadence, and strategy [&hellip;]
- [5 Signs You Need To Hire a Co-op Marketing Agency](https://rivetmro.com/5-signs-you-need-to-hire-a-co-op-marketing-agency/): by Kristen Foth Director of Marketing Services Marketing can feel like a juggling act. You&#8217;re trying to run your business, manage your in-house team, and somehow find time to create campaigns, track ROI, and keep up with industry trends—all while your competitors seem to have it all figured out. If this sounds familiar, it might be time to pause and ask yourself: Am I getting the results I want from my marketing, or am I just spinning my wheels?  Here are five telltale signs it&#8217;s time to hire a marketing agency and get your strategy back on track. &nbsp; 1. [&hellip;]
- [How Independent Distributors Can Win with Modern B2B Email & Video Strategies](https://rivetmro.com/how-independent-distributors-can-win-with-modern-b2b-email-video-strategies/): By Kristen Foth, Director of Marketing Services   Why Email and Video Now Dominate B2B Communication In 2025, industrial and construction buyers expect more than product specs and datasheets. They&#8217;re looking for clarity, relevance, and connection. Email and video have emerged as the most effective ways to deliver those expectations—without adding friction to the buying process. Email is still the most direct channel to decision-makers in maintenance, engineering, purchasing, and operations. Video, meanwhile, creates understanding and builds trust faster than text alone. Together, they form a powerful, high‑ROI marketing mix for distributors looking to stand out. These tools allow smaller [&hellip;]
- [Why Distributor Relationships Matter More Than Ever](https://rivetmro.com/why-distributor-relationships-matter-more-than-ever/): In today’s industrial landscape, success isn’t just about selling quality products—it’s about having strong, reliable partnerships. Distributors are the heartbeat of every brand’s growth strategy, connecting manufacturers and end users in ways that shape the entire marketplace. But even the best distributors need more than just great products; they need strategic marketing support that truly understands their world. That’s where relationships come in. A solid partnership between distributors and their co-op marketing agency—like the collaboration between distributors and Rivet | MRO—can completely change how a business grows, markets, and competes. What Makes a Great Distributor–Agency Relationship A productive relationship between [&hellip;]
- [Co-op Marketing vs Other Distributor Marketing Options](https://rivetmro.com/co-op-marketing-vs-other-distributor-marketing-options/): When it comes to promoting products and growing your business, not all marketing dollars are created equal. Many distributors think they can go it alone with independent campaigns, but the truth is, co-op marketing often delivers stronger results with less financial risk. By tapping into co-op funds, distributors gain access to brand-approved materials, creative assets, and turnkey campaigns designed to maximize awareness and reach local markets more effectively. Independent Distributor Marketing Options Distributors have several alternatives if they choose not to participate in co-op marketing. Each option has its advantages—but also carries challenges that co-op marketing helps overcome. Independent Campaigns [&hellip;]
- [How Independent Distributors Can Win with Smarter B2B Email Marketing (Inspired by Nature!)](https://rivetmro.com/how-independent-distributors-can-win-with-smarter-b2b-email-marketing-inspired-by-nature/): by Kristen Foth, Director of Marketing Services &nbsp; If you’re an independent distributor in the industrial, electrical, safety, plumbing, HVAC, or construction supply space, you already know how competitive the market is. Big box suppliers have deep pockets, endless resources, and automated everything. So, how do you stay top-of-mind with your customers, nurture leads, and actually convert email contacts into loyal buyers? Believe it or not, it starts with how plants grow. Yes, plants. In a recent MarketingProfs Live Show episode, guest expert Matt Treacey shared a surprisingly effective email strategy for B2B companies—rooted in the concept of ecological succession. [&hellip;]
- [Why Independent Distributors Should Still Rely on Email Marketing](https://rivetmro.com/why-independent-distributors-should-still-rely-on-email-marketing/): by Kristen Foth, Director of Marketing Services   In an era where algorithms ebb and flow and attention flits across a myriad of platforms, independent distributors still find steadfast value in email marketing. Far from a relic, its potency endures—and even thrives. A Direct Channel That No Algorithm Can Suppress Email grants unparalleled reach, unhindered by algorithmic blackboxes or search engine intricacies. It arrives straight in the customer’s inbox—no scroll fatigue involved. For those in industrial, safety, electrical, plumbing, HVAC, construction or power transmission sectors, that directness is indispensable. Tailored Messaging at Scale What other medium lets you speak distinctly [&hellip;]
- [Using Evidence-Based Content to Earn Trust—and Sales—in Independent Distribution](https://rivetmro.com/using-evidence-based-content-to-earn-trust-and-sales-in-independent-distribution/): In today’s B2B landscape, buyers are skeptical, and independent distributors like you have to work twice as hard to instill confidence. As Melanie Deziel explained in her episode of the Marketing Smarts Live Show, trust is your most important currency—and evidence is how you earn it MarketingProfs. Why Evidence Needs to Be Your “Sriracha” Think of evidence as a powerful, trust-building “topping” for your content—it enhances everything you create and makes it more compelling. It doesn’t replace your existing strategy; it elevates it MarketingProfs. What Counts as Evidence for Independent Distributors? Demonstration Videos: Show behind‑the‑scenes footage—say, your inspection process or [&hellip;]
- [Optimism Surfaces From Several Corners of the Industrial World](https://rivetmro.com/optimism-surfaces-from-several-corners-of-the-industrial-world/): Optimism is emerging across the industrial world — even as broader economic signals remain mixed. Steel, equipment, and infrastructure leaders are reporting: ✔️ Nucor backlogs up nearly 30% at its steel mills ✔️ Caterpillar seeing stronger orders driven by infrastructure projects ✔️ Sterling Infrastructure building a $2B+ backlog with megaproject momentum ✔️ Olympic Steel noting higher demand for pipe, tube, stainless &amp; aluminum While economists caution about slowing consumer demand, these indicators suggest significant parts of industrial America are positioning for strength heading into 2026. 📈 Signs of resilience like these matter for distributors looking to plan ahead. Read more [&hellip;]
- [Unlocking Growth: Strategic Use of Co-Op & MDF Funds in Manufacturing Go-to-Market Plans](https://rivetmro.com/unlocking-growth-strategic-use-of-co-op-mdf-funds-in-manufacturing-go-to-market-plans/): Billions in marketing dollars are left unused each year in manufacturing channels — and that’s a missed opportunity manufacturers can’t afford. Co-op advertising and Market Development Funds (MDF) are designed to help manufacturers and distributors share the cost of marketing. When used strategically, they can drive impressive ROI, accelerate sales growth, and strengthen manufacturer–distributor relationships. Yet industry estimates show $14–$35 billion in co-op funds go unused annually, with only about 40% of eligible channel partners actively participating. Rivet|MRO’s recent white paper, Strategic Use of Co-Op and MDF Funds in Manufacturing Go-to-Market Plans, explores how manufacturers can fully leverage these funds [&hellip;]
- [June U.S. Wholesale Sales & Inventories Rebounded](https://rivetmro.com/june-u-s-wholesale-sales-inventories-rebounded/): U.S. wholesale sales saw a June rebound after a soft spring, signaling a potential boost in buyer confidence despite ongoing tariff uncertainty. 📈 June Highlights: Sales hit $698.5B – up 0.3% from May and 5.5% YoY. Durable goods sales: +0.5% MoM / +7.6% YoY. Nondurable goods sales: +0.1% MoM / +3.5% YoY. Inventories edged up 0.1% after May’s decline, with a 1.30 inventories-to-sales ratio. While price increases may have factored into the uptick, the numbers point to momentum building in the industrial B2B space. 🔗 Read the full breakdown at MDM
- [Co-op Marketing for Distributors: Tips That Pay Off](https://rivetmro.com/co-op-marketing-tips-that-pay-off/): A co-op marketing program is a strategic way for distributors, dealers, and manufacturers to share the cost of advertising and promotion while amplifying their brand presence in the market.
- [Your Multi‑Channel Advantage: How Top Distributors Use LinkedIn](https://rivetmro.com/your-multi%e2%80%91channel-advantage-how-top-distributors-use-linkedin/): by Kristen Foth, Director of Marketing Services If you’re only showing up in one place, you’re not showing up at all. That’s why top-performing independent distributor sales reps are turning LinkedIn into a powerful engine in their outreach mix—alongside calls, emails, and in-person efforts. 🧭 The Non‑Linear Buying Journey Today’s end-users—whether industrial, electrical, safety, plumbing, HVAC, construction or metalworking—don’t follow a neat funnel. They drift across touchpoints: trade shows, LinkedIn updates, email, phone calls, peer referrals, third-party reviews, and more. One might first spot your product mention on LinkedIn, hear about you through a colleague, and only convert after browsing [&hellip;]
- [Three Sales Insights That Deliver](https://rivetmro.com/three-sales-insights-that-deliver/): Three habits that separate good salespeople from great ones: ✔ Sell in the right order – Yourself, your company, then your product. Build trust and context before diving into details.✔ Bring insights, not just answers – Customers don’t know what they don’t know. Share trends, benchmarks, and solutions they didn’t see coming.✔ Ask thought-provoking questions – When faced with competitor slander, flip the script: “Why do you think they said that?” Silence can work wonders. Sales isn’t about reacting—it’s about guiding the conversation and creating confidence in you, your company, and your solution. Read more from the source: the Electrical [&hellip;]
- [The Supply Chain Resiliency Playbook for Distributors](https://rivetmro.com/the-supply-chain-resiliency-playbook-for-distributors/): Supply chain disruptions aren’t slowing down—are you ready?Distributors that treat resiliency as a performance driver, not a side project, are the ones staying ahead. Here are a few moves that make the difference: ✅ Diversify your supplier base to reduce bottlenecks✅ Build stronger, trust-based supplier relationships✅ Leverage predictive analytics for smarter forecasting✅ Balance inventory with strategic buffer zones✅ Modernize your tech stack for real-time visibility✅ Align sales, operations, and finance to act fast Resilience isn’t about reacting—it’s about planning for what’s next.Read the full playbook with Industrial Distribution
- [Tariff Pressure and Customer Trust: A Playbook for Independent Distributors](https://rivetmro.com/tariff-pressure-and-customer-trust-a-playbook-for-independent-distributors/): By Tim Rasmussen, Principal, Rivet|MRO As tariff increases ripple through global supply chains and reach the retail shelves, the pressure is mounting—not just on manufacturers and large retailers, but critically on independent distributors. Whether it’s tools, fasteners, industrial parts, or maintenance supplies, the cost to stock and sell is going up, and consumers are feeling it. In this shifting landscape, the response from the independent distribution sector must be rooted not just in operational agility, but in empathetic, transparent, and value-oriented strategies. According to a new Gartner study cited by Marketing Dive, empathy isn&#8217;t just a “nice-to-have” in your messaging—it&#8217;s [&hellip;]
- [U.S. Manufacturers Remain Optimistic](https://rivetmro.com/u-s-manufacturers-remain-optimistic/): Resilient, resourceful, and ready for what’s next—U.S. manufacturers aren’t backing down. ✅ 79% of midsize manufacturing leaders expect positive performance in the year ahead✅ 64% say tariffs could benefit their business long term✅ 91% are investing in digital inventory systems✅ 83% are leveraging IoT tools to strengthen operations Despite supply chain stress and shifting trade dynamics, the focus is on smarter sourcing, proactive planning, and tech-forward strategies. Read more about what’s driving manufacturer optimism in 2025: Source- Advanced Manufacturing #TuesdayTidbit #Manufacturing #SupplyChain #IndustrialDistribution #RivetMRO
- [SEO for Independent Distributors: A Practical Guide to Getting Found Online](https://rivetmro.com/seo-for-independent-distributors-a-practical-guide-to-getting-found-online/): By Kristen Foth, Director of Marketing Services In today&#8217;s digital landscape, having a strong online presence is crucial for independent distributors. Search Engine Optimization (SEO) is a key strategy to ensure your business is visible to potential customers searching for your products or services. This guide provides a practical overview of SEO principles tailored for independent distributors. Understanding SEO: The Basics SEO involves optimizing your website to rank higher in search engine results, making it easier for customers to find you. Key components include: Keyword Research: Identify terms and phrases your target audience uses when searching for your products. On-Page Optimization: [&hellip;]
- [ABC: Construction Adds 15K Jobs in June](https://rivetmro.com/abc-construction-adds-15k-jobs-in-june/): The construction industry added 15,000 jobs in June, according to the latest data from the U.S. Bureau of Labor Statistics. Here’s what stood out: 📈 121,000 construction jobs added year-over-year (+1.5%) 🛠️ Nonresidential specialty trades added 12,400 jobs 📉 Construction unemployment fell to 3.4% 💼 Overall U.S. unemployment edged down to 4.1% 📦 Materials costs are climbing again due to tariffs on steel, aluminum, and goods from Canada, Mexico, and China Job growth continues, but contractors face higher delivery costs and shifting project timelines. Tracking margin trends will be key in the months ahead. Get to the source here: tED [&hellip;]
- [Why an Obsession with Cost Is Damaging Your Profitability and Handicapping Growth](https://rivetmro.com/why-an-obsession-with-cost-is-damaging-your-profitability-and-handicapping-growth/): The cheapest option isn’t always the smartest—especially in industrial ops. Distributors focused solely on unit cost may be missing the bigger picture. Speed, not cost, is the real growth engine. Here’s why: ⚙️ Faster operations generate more margin📦 Less inventory = more cash flow📈 Speed boosts global profitability—even if local costs rise🏁 Efficiency isn’t about doing more with less—it’s about doing it faster Read more at the Industrial Distributor Growth doesn’t come from cutting—it comes from moving.At Rivet|MRO, we help independent distributors market with momentum. #TuesdayTidbit #IndustrialDistribution #B2BMarketing #SpeedOverCost #RivetMRO
- [Perfecting Your 2026 Planning Mindset](https://rivetmro.com/perfecting-your-2026-planning-mindset/): Uncertainty isn’t the problem—being unprepared is. 2026 planning season is heating up, and smart distributors aren’t waiting for clarity. They’re planning for possibilities. Here’s how: 🔁 Scenario Plan Like a Pro Don’t guess. Map out A/B/C outcomes now so you’re ready to move fast and win early. 📞 Lock Down Relationships Increase touchpoints with supply chain partners and customers. More contact = more control. 📉 Preserve Margin, Not Just Revenue Use others’ pessimism to renegotiate contracts, tighten pricing strategies, and protect profit. Rivet|MRO helps independent distributors stay sharp, stand out, and make every co-op dollar count—even when the road ahead [&hellip;]
- [7 Reasons Why a Recession Will Not Occur in the US in 2025](https://rivetmro.com/7-reasons-why-a-recession-will-not-occur-in-the-us-in-2025/): Despite the noise, ITR Economics is not forecasting a recession in 2025—and their reasoning offers some much-needed clarity for industrial and MRO distributors planning ahead. 📉 📈 Here are a few key points driving their outlook: ✔️ Consumer spending is still growing, with inflation-adjusted income rising✔️ April’s jobs report shows continued labor strength✔️ Businesses are adapting quickly to tariff pressure✔️ Leading indicators point to a slow but steady rise through the year✔️ Uncertainty is expected to decline as trade and tax policies take shape For distributors, this means one thing: don’t pull back—plan forward. Strategic marketing, inventory investments, and co-op-driven [&hellip;]
- [Why Distributors Need a Co-op Fund Strategy in 2025](https://rivetmro.com/distributors-need-co-op-fund/): If you're an independent distributor without a clear co-op fund strategy, you could be leaving thousands in marketing support on the table.
- [Grow or Go: What Distributors Must Do Now to Outperform the Cycle](https://rivetmro.com/grow-or-go-what-distributors-must-do-now-to-outperform-the-cycle/): Distributors that wait out market uncertainty get left behind. The ones that grow? They act—especially when the economy’s in flux. Only 1 in 4 distributors consistently outperform across business cycles. The rest plateau or disappear. So what are the top performers doing differently? They: ✔️ Prioritize growth as a core KPI—not a bonus ✔️ Reallocate time, budget &amp; effort based on ROI, not routine ✔️ Launch new offerings quickly to meet evolving customer needs ✔️ Align sales, marketing &amp; digital strategy around what works now ✔️ Drop outdated tactics to focus on high-return segments That’s where Rivet|MRO comes in. ✅ [&hellip;]
- [Why Brand Consistency Is Critical for Independent Distributors](https://rivetmro.com/why-brand-consistency-is-critical-for-independent-distributors/): by Kristen Foth, Rivet|MRO Director of Marketing Services At Rivet|MRO, we work hand-in-hand with independent distributors in the industrial, electrical, plumbing, HVAC, and construction supply sectors. One truth has become increasingly clear: brand has always mattered in B2B—and now, more than ever, it’s the key to standing out. The Myth of Product-Only Differentiation Historically, distributors leaned on rational differentiators like better pricing, broader inventory, superior service levels, or same-day delivery to compete. Those elements are still essential, but today’s markets are saturated. Product lines and service offerings often sound identical to the buyer. Brand is now the first—and often the [&hellip;]
- [US Consumer Confidence Rebounds](https://rivetmro.com/us-consumer-confidence-rebounds/): Consumer confidence just saw its biggest jump in months—rising 17.4 points in May, with broad optimism across all income groups. That boost may be short-lived, though. While eased tariffs and inflation relief lifted the mood, job market concerns persist—and economists expect inflation to rebound once current duties take hold. What this means for distributors: ✅ Demand may rise in the short term, especially for consumer goods and discretionary purchases. ✅ Tariff volatility remains a key risk, potentially squeezing margins later this summer. ✅ Smart marketing matters now more than ever. Distributors that stay agile and visible will be better positioned [&hellip;]
- [Maximize Your Co-Op ROI—No Matter How You Spell It](https://rivetmro.com/maximize-your-co-op-roi-no-matter-how-you-spell-it/): Co-op vs. co op vs. coop: Whatever you want to call it, we’ve got the solutions Is it co-op, co op, or coop? Yes. We’ve seen every version in the wild: co-op marketing (the classic) co op marketing programs (a mouthful, but accurate) coop branding (again, unless you’re a chicken, probably not what you meant) No judgment here—whether you&#8217;re navigating marketing co-op programs or just Googling “co op advertising help,” you’re in the right place. The Coop Conundrum 🐓 Let’s be clear: We don’t sell chicken coops. We don’t broker housing co-ops. And while we appreciate a good pun, we’re [&hellip;]
- [Construction Employment Increases in 34 States Year Over Year](https://rivetmro.com/construction-employment-increases-in-34-states-year-over-year-2/): According to the AGC, 34 states and D.C. added construction jobs between Jan 2024 and Jan 2025. However, only 23 states saw job gains from December to January, as uncertainty around project funding and proposed tariffs slows momentum. Top annual job gains: Texas: +19,800 jobs (+2.4%) Florida: +10,700 jobs (+1.7%) Idaho: +7,700 jobs (+11.1%) – highest % increase South Carolina: +8,100 jobs (+7.0%) Biggest annual losses: California: -27,600 jobs (-3.0%) New York: -11,700 jobs (-3.0%) Massachusetts: -6,700 jobs (-3.9%) – highest % loss AGC CEO, Jeffrey Shoaf says, &#8220;Exempting construction materials from additional tariffs will make it easier for manufacturers [&hellip;]
- [14 Tips for Creating Website Content That Works](https://rivetmro.com/14-tips-for-creating-website-content-that-works/): Most distributor websites don’t have a traffic problem—they have a content problem. According to Semrush, effective website content should do more than just fill space. It should hook visitors, guide them, and convert them. Their new infographic outlines 14 tips for writing website content that works: Start with a purpose – What do you want the reader to do? Understand your audience – Know their demographics, behaviors, and platforms Research your competitors – See how they structure and position their content Hook readers from the first line – Lead with impact Make it scannable – Use subheads, short paragraphs, and [&hellip;]
- [US Wholesale Prices Dropped Last Month](https://rivetmro.com/us-wholesale-prices-dropped-last-month/): For the first time in over a year, wholesale prices fell in April, defying expectations and offering temporary relief in the supply chain. Key takeaways: ✔️ Producer Price Index dropped 0.5% — biggest fall since 2019 ✔️ Service prices saw a record 0.7% decline ✔️ Food prices down 1%, with egg prices plunging 39% (yet still high year-over-year) ✔️ Core wholesale inflation remains elevated at 3.1% &nbsp; With tariffs being revised frequently, the long-term impact on wholesale pricing remains uncertain. The recent rollback on China tariffs—from 145% to 30%—with China easing its own retaliatory rates in return being the most [&hellip;]
- [Why is B2B Distribution like making Orange Juice?](https://rivetmro.com/why-is-b2b-distribution-like-making-orange-juice/): Why is B2B distribution like making orange juice? Because just like orange juice, profit in distribution comes from how well you process what you’ve got. You don’t sell oranges—you sell juice. In this analogy: 🍊 Your customers = the oranges 🍊 Your business = the orchard 🍊 Your Marketing = the processing plant  🍊 Your profit = the orange juice To grow in uncertain times, distributors must: Grow bigger oranges (gain more share with key customers) Grow more oranges (add new customers and markets) Squeeze more juice (improve pricing, ops, rebates) Invest in your plant (tech, automation, marketing) The problem [&hellip;]
- [What is the Difference Between MDF and Co-op Marketing?](https://rivetmro.com/difference-mdf-and-co-op-marketing/): In the fast-paced world of industrial and electrical distribution, every advantage matters, especially when it comes to marketing. Independent distributors often juggle tight margins and lean teams, which makes vendor-funded support more than helpful. It can be a real growth driver. Still, terms like co-op marketing and Market Development Funds (MDF) are often confused. When that happens, valuable opportunities can be overlooked or mismanaged by distributors and other channel partners trying to navigate funding options. These two funding models are not the same. They serve different goals, follow different rules, and require different approaches. Whether you&#8217;re planning a seasonal push, [&hellip;]
- [3 Practical Ways Distributors Can Successfully Manage Tariffs](https://rivetmro.com/3-practical-ways-distributors-can-successfully-manage-tariffs/): Tariffs continue to disrupt supply chains, pressure margins, and complicate pricing for distributors—many of whom have little control over supplier-driven cost increases. According to a recent Baird-MDM survey, distributors anticipate tariff-related cost increases and express concern over margin compression and supply chain planning. To stay competitive and protect profitability, here are three practical, pressure-tested strategies: 1️⃣ Anticipate and plan for volatility Use scenario planning, demand forecasting, and supplier diversification to prepare for trade policy shifts. 2️⃣ Implement strategic pricing agility Make product-specific, data-driven adjustments rather than broad price increases—supported by strong internal collaboration. 3️⃣ Maintain continuous flexibility Evaluate when to [&hellip;]
- [Short-Form Video: The Key to Engaging Distributor Audiences](https://rivetmro.com/short-form-video-the-key-to-engaging-distributor-audiences/): by Kristen Foth Rivet|MRO Director of Marketing Services For independent distributors in the industrial, electrical, plumbing, HVAC, and construction sectors, connecting with busy professionals requires a strategy that’s quick, engaging, and memorable. Short-form video—content typically under 60 seconds—has emerged as a powerful tool to achieve this. Drawing on insights from Rivet|MRO’s Co|optimizer program and industry expertise from MarketingProfs, this blog explores how short-form video can elevate your marketing and drive growth. &nbsp; Why Short-Form Video Matters for Distributors Short-form video is tailor-made for the fast-paced world of industrial distribution. Platforms like TikTok, Instagram Reels, and YouTube Shorts have conditioned audiences [&hellip;]
- [Be the Steve Irwin of Distribution and Rethink Team Dynamics](https://rivetmro.com/be-the-steve-irwin-of-distribution-and-rethink-team-dynamics/): Workplace culture isn’t a “soft skill”—it’s a competitive advantage. Leadership expert Darcy Blessing-Williams (formerly of Cardinal Health and ABB Optical) introduces a new way for distributors to rethink team dynamics: 🔹 The Zookeeper Framework uses four animal behaviors—lions, lemurs, dolphins, and elephants—to make team communication and leadership more effective.🔹 Great leaders, like great zookeepers, create an environment where every team member can thrive—by understanding behaviors, not trying to control them.🔹 Miscommunication costs time, projects, and customers. Building a strong workplace culture protects your bottom line. Catch more insights from Blessing-Williams at MDM’s SHIFT Conference, May 13–15 in Denver. Discover how [&hellip;]
- [SCARING UP THE GHOSTS: Reclaiming Engagement With Silent Prospects for Your Distributorship](https://rivetmro.com/scaring-up-the-ghosts-reclaiming-engagement-with-silent-prospects-for-your-distributorship/): by Kristen Foth, Rivet|MRO Director of Marketing Services In today&#8217;s digital landscape, independent distributors in the industrial, electrical, safety, plumbing, and construction sectors face a common challenge: unresponsive prospects. Despite well-crafted emails and persistent follow-ups, potential clients often go silent, leaving sales efforts stalled. Being ghosted is every distributor sale rep’s plight. And it’s happening more and more frequently. Understanding the reasons behind this silence and implementing effective strategies can help reignite engagement and drive business growth.​ &nbsp; The Digital Communication Overload Modern professionals are inundated with digital communications. Executives receive hundreds of emails daily, making it easy for even [&hellip;]
- [10 Ways Distributors Can Prepare for an Economic Downturn](https://rivetmro.com/10-ways-distributors-can-prepare-for-an-economic-downturn/): Recession worries are real—but waiting it out isn’t a strategy. Now’s the time to double down on what makes your business resilient. Here are 10 smart ways to stay strong through market uncertainty: 💡 Focus on value, not price wars 📉 Cut unnecessary costs—but keep your strategy long-term 🔍 Understand your customers&#8217; recession mindset 🧰 Diversify your revenue streams 💬 Use value-based pricing, not panic discounts 🔁 Reassess customer profitability and product value 🧾 Uncover hidden profit leaks ⚖️ Adapt pricing based on real-time market data 🤝 Secure strong supplier and credit relationships 🚀 Stay agile—balance short-term action with long-term [&hellip;]
- [Leveraging Voice of Customer Research for Growth: A Guide for Independent Industrial, Electrical, and Building Products Distributors](https://rivetmro.com/leveraging-voice-of-customer-research-for-growth-a-guide-for-independent-industrial-electrical-and-building-products-distributors/): By Kristen Foth, Rivet|MRO Director of Marketing Services In the competitive world of industrial, electrical, and building products distribution, understanding and responding to customer needs is crucial. One of the most effective ways to achieve this is through Voice of Customer (VoC) research. By systematically collecting and analyzing customer feedback, independent distributors can refine their offerings, enhance customer experiences, and drive business growth. The Power of Voice of Customer Research Voice of Customer research is the process of gathering insights directly from customers to understand their needs, preferences, and pain points. According to Nate Brown, a leading expert on customer [&hellip;]
- [Construction Employment Increases in 34 States Year Over Year](https://rivetmro.com/construction-employment-increases-in-34-states-year-over-year/): 📈 Construction employment rose in 34 states (plus D.C.) year over year, but momentum is slowing. According to AGC’s latest analysis: ✅ Texas led in job growth: +19,800 jobs ✅ Idaho posted the highest % gain: +11.1% ✅ CA, NY, and AZ saw the biggest losses ✅ Tariff concerns and funding uncertainty are cooling project activity Some January losses were tied to weather, but long-term confidence is being shaken by rising material costs and policy uncertainty. 👷 Distributors supporting the construction sector should keep an eye on market shifts like these—they affect demand, timelines, and margins. 🛠️ If you&#8217;re helping [&hellip;]
- [Rivet|MRO and Profit2 Announce Strategic Partnership to Empower Independent Distributors](https://rivetmro.com/rivetmro-and-profit2-announce-strategic-partnership-to-empower-independent-distributors/): Rivet|MRO and Profit2 Announce Strategic Partnership to Empower Independent Distributors Saint Charles, MO and Overland Park, KS — Rivet|MRO, a leading Marketing Resource Organization specializing in services for independent industrial and electrical distributors, and Profit2, a premier pricing optimization firm with over 25 years of experience in helping distributors enhance margins, are pleased to announce a strategic partnership aimed at providing comprehensive growth solutions for independent distributors This collaboration combines Rivet|MRO&#8217;s expertise in co-op marketing and strategic services with Profit2&#8217;s proficiency in margin optimization. Together, they will offer integrated solutions designed to help distributors maximize co-op funds, implement effective marketing [&hellip;]
- [5 Reasons Independent Distributors Choose Rivet|MRO](https://rivetmro.com/independent-distributors-choose-rivetmro/): In the evolving distribution industry, independent distributors aren’t fading—they’re thriving. They bring unmatched flexibility, technical expertise, and deep customer relationships to a market that increasingly values local service, fast response times, and human connection. At Rivet|MRO, we’ve built our entire business around helping independent and industrial, safety, electrical, plumbing, HVAC and construction products distributors grow. Here’s why so many choose to stay with us—and how we help them secure their place in a fast-changing supply chain. &nbsp; &nbsp; 1. We Specialize in Marketing for Independent Distributors Rivet|MRO works exclusively with distributors in the MRO supplies, industrial, construction and electrical spaces. [&hellip;]
- [Optimizing B2B Prospecting Emails for Independent Industrial, Electrical, Safety, Plumbing, HVAC, and Construction Distributors](https://rivetmro.com/optimizing-b2b-prospecting-emails-for-independent-industrial-electrical-safety-plumbing-hvac-and-construction-distributors/): by Kristen Foth, Rivet|MRO Director of Marketing Services In the competitive landscape of industrial and construction supply distribution, B2B prospecting emails remain a crucial tool for reaching new customers and growing revenue. A recent study analyzing 97.9 million emails and surveying 400 B2B buyers revealed which messaging themes perform best. Here’s how independent distributors in industrial, electrical, safety, plumbing, HVAC, and construction sectors can refine their email strategies for maximum impact. Top-Performing Email Themes Prior Contact &amp; Relationship Building Emails referencing previous interactions, such as trade shows, past orders, or phone calls, increase engagement. Personalized messages that highlight shared industry [&hellip;]
- [A Distributor’s Guide to SEO in 2025: Empowering Independent Distributors Across Industries](https://rivetmro.com/a-distributors-guide-to-seo-in-2025-empowering-independent-distributors-across-industries/): By Kristen Foth, Rivet|MRO Director of Marketing Services &nbsp; At Rivet|MRO, we recognize the unique challenges independent distributors face in the industrial, electrical, plumbing, HVAC, and construction products sectors. Competing with larger players and manufacturers for online visibility can be tough, but Search Engine Optimization (SEO) offers a powerful way to level the playing field. In 2025, SEO remains essential for connecting you with the right customers at the right time. This guide provides actionable SEO strategies tailored to the diverse needs of independent distributors in these industries. Let’s explore how you can boost your online presence and grow your [&hellip;]
- [New Chapters, Same Commitment: Leadership Updates at Rivet|MRO](https://rivetmro.com/new-chapters-same-commitment-leadership-updates-at-rivetmro/): Rivet|MRO Friends, Here’s hoping 2025 is off to a roaring start for you! We finished the year strong and appreciate your ongoing support! Like most of us, the end of the year is hectic—and ours is always that way. But this year was that way even more-so because of a leadership team transition we are undergoing. After more than 5 years with Rivet|MRO, Lynn Barklage has decided to step down from her role as Director of Account Management. Lynn was our first-ever account manager and proceeded to build a strong team that has allowed us to more effectively serve our [&hellip;]
- [Yes, Social Media is Important—Even for Distributors](https://rivetmro.com/yes-social-media-is-important-even-for-distributors/): In today&#8217;s digital landscape, independent distributors face the challenge of standing out in a crowded market. An effective strategy to enhance visibility and engagement is through active participation on social media platforms. However, many distributors remain hesitant, often due to concerns about the time investment and uncertain returns. Why Social Media Matters for Distributors Industry professionals like Kristen Foth, Director of Marketing Services for Rivet|MRO, emphasize the importance of a robust social media presence. She advises clients to blog, engage on platforms like LinkedIn, and provide relevant information to their audience and potential customers. “Social media strategies can be confusing, [&hellip;]
- [Rivet|MRO Earns Affiliated Distributors’  First-Ever Service Provider Award](https://rivetmro.com/affiliated-distributors-provider-award/): CHICAGO—Affiliated Distributors (AD) has awarded Rivet|MRO with AD’s first-ever Service Provider Excellence Award at its annual meeting. While AD has recognized member distributors and their suppliers (manufacturers) with awards for decades, the buying group had never recognized a service provider with recognition at its annual meeting until this year. “Congratulations to Rivet | MRO, on winning our inaugural AD Service Provider Excellence Award at the AD Industrial and Safety Division North American Meeting this week in Chicago! Congrats also goes out to our 2 runners-up, Profit2 and Propelr,” said Kevin Druecker, VP of AD Member Programs. “This award recognizes AD [&hellip;]
- [Optimizing Email Marketing for Independent Distributors: Deliverability Tips](https://rivetmro.com/optimizing-email-marketing-for-independent-distributors-deliverability-tips/): As an independent distributor, you know that maintaining strong customer relationships is key to success. Email marketing offers a direct line to your clients, but in an era of overflowing inboxes and spam filters, how can you ensure your messages cut through the noise? The answer lies in mastering email deliverability—a critical yet often overlooked aspect of digital marketing. Understanding Email Deliverability Email deliverability refers to the ability of your emails to successfully reach recipients&#8217; inboxes. It&#8217;s influenced by factors such as sender reputation, email content, and recipient engagement. According to recent insights from MarketingProfs, several strategies can enhance your [&hellip;]
- [FOUR STEPS TO STRONGER B2B CASE STUDIES](https://rivetmro.com/four-steps-to-stronger-b2b-case-studies/): #TUESDAYTIDBIT &#8220;To succeed in B2B, or anywhere in marketing, you have to prove your trustworthiness to your prospect,&#8221; says Bob Wiesner. That fundamental insight goes to the heart of what makes for a successful case study. &#8220;Case studies go right to the heart of your credibility. If the reader of a case study can project themselves into the case, then you have credibility as a potential resource for that prospect.&#8221; Learn the four steps to stronger B2B case studies, and their benefit to your business, with Rivet MRO:
- [US CONSUMER CONFIDENCE JUMPS IN JUNE](https://rivetmro.com/us-consumer-confidence-jumps-in-june/): #TUESDAYTIDBIT The American consumer’s confidence jumped in June to its highest level in 18 months as a strong labor market continues to buoy the U.S. economy. The Conference Board reported late June that its consumer confidence index rose to 109.7 in June from 102.5 in May. That’s the highest the reading has been since January of 2022 and much higher than economists had forecast. What does this mean for your business? Read further with Rivet|MRO to find out!
- [US MANUFACTURED GOODS ORDERS SURPRISE AGAIN WITH MAY INCREASE](https://rivetmro.com/us-manufactured-goods-orders-surprise-again-with-may-increase/): #TUESDAYTIDBIT The May increase was fueled by nondefense spending, with nondefense aircraft and parts orders growing by almost a third month-over-month. Orders of big-ticket manufactured items continued to defy expectations to rise again in May, fueled by a sharp jump in orders for transportation equipment, according to U.S. government data released late June. What does this mean for your business? Read further with Rivet|MRO to find out!
- [INDUSTRIAL LEADERS SEE TAILWINDS: MANUFACTURERS SHOW OPTIMISM](https://rivetmro.com/industrial-leaders-see-tailwinds-manufacturers-show-optimism/): #TUESDAYTIDBIT A new survey shows manufacturers see a path through the economic doldrums and remain more upbeat than other leaders about volatility and business conditions in 2025. Speaking after the Cleveland-based industrial products conglomerate reported its first-quarter profits, CEO Jennifer Parmentier said the company’s new multi-year goal of organic growth between 4% and 6% is within reach in part because of the manufacturing investment wave driven by electric vehicle and battery projects as well as the longer-term dynamics of electrification and aerospace growth What does this mean for your business? Read further with Rivet|MRO to find out!
- [FMA ANNUAL MEETING: MANUFACTURING BACK IN FAVOR](https://rivetmro.com/fma-annual-meeting-manufacturing-back-in-favor/): #TUESDAYTIDBIT After decades of disregard, leaders in the nation’s capital have begun to see the light on the important role manufacturing plays in the country’s future. For more than three decades, the ruling class in Washington, D.C., treated the domestic manufacturing sector with ambivalence, if not outright disdain. The road to prosperity, it seemed, was not through making things here at home.  The road to prosperity, it seemed, was not through making things here at home. This lack of interest was not owned by one political party, but spread throughout the nation’s capital.  Read further with Rivet|MRO to learn more!
- [USING ECOMMERCE PRODUCT VIDEOS TO INCREASE SALES](https://rivetmro.com/using-ecommerce-product-videos-to-increase-sales/): #TUESDAYTIDBIT While the use of videos for branding and marketing purposes continues to be incredibly popular, video marketing is still one of the most under-utilized ecommerce strategies. We&#8217;ve talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce business to the next level and blow past your competition, you can&#8217;t afford to ignore the power of incorporating video into your mix. Read further with Rivet|MRO to see how this can impact your business!
- [NAM RELEASES 2Q 2023 MANUFACTURERS OUTLOOK SURVEY](https://rivetmro.com/nam-releases-2q-2023-manufacturers-outlook-survey/): #TUESDAYTIDBIT The National Association of Manufacturers released its Manufacturers’ Outlook Survey for the second quarter of 2023, which reveals manufacturers’ mounting concerns over the onslaught of unbalanced federal regulations and the threat that poses to sustaining manufacturing investment, job creation, and wage growth. What does this mean for your business? Read further with Rivet|MRO to find out!
- [The Rise of Digital Marketing in the Wholesale Distribution Industry](https://rivetmro.com/digital-marketing-for-wholesale-distribution/): As technology increasingly improves, the way consumers shop and purchase things has in turn changed. Today, people can buy just about anything they need online just as much as they can in person. In the past, wholesale businesses that sold things in bulk counted on trade shows, print advertising, and in-person sales calls. Although these methods still work well, they are no longer the first thing gravitated towards as digital marketing strategy opened new channels. From spreading messages to promoting products and services through various marketing services (FREE marketing services we might add from claiming your earned CO-OP!), read further [&hellip;]
- [SALES GUIDE 2023: MANUFACTURER SALES TRENDS TO WATCH IN 2023](https://rivetmro.com/sales-guide-2023-manufacturer-sales-trends-to-watch-in-2023/): #TUESDAYTIDBIT As we head into 2023, we’re seeing a shift in the ways manufacturers are growing their businesses. These trends are a reaction to ongoing economic and supply chain concerns that have many businesses reevaluating the strategies they’re using to reach their customers. For industrial distributors, there are good reasons to pay close attention to these trends as they continue to unfold. When manufacturers change their operational models in order to sell more products, it opens new opportunities for distributors, too. And on top of that, the opportunities are endless with our marketing services too! Read further with Rivet|MRO to [&hellip;]
- [APRIL US MANUFACTURED GOODS ORDERS SEE 4TH RISE IN 5 MONTHS](https://rivetmro.com/april-us-manufactured-goods-orders-see-4th-rise-in-5-months/): #TUESDAYTIDBIT New orders for manufactured goods in April increased 0.4% to $577.5 billion, according to a monthly report by the U.S. Census Bureau.  The $2.6 billion increase in new orders follows a 0.6% increase in March. New orders have been up in four of the last five months.  What do these increases mean for your business? Read further with Rivet|MRO to find out!
- [B2B VIDEO MARKETING STRATEGY: A STEP-BY-STEP GUIDE FOR BUILDING YOURS](https://rivetmro.com/b2b-video-marketing-strategy-a-step-by-step-guide-for-building-yours/): #TUESDAYTIDBIT Video has also become a priority medium on social media. Every platform you use today includes an algorithmic update to position videos above other forms of content. But to be competitive, you must have a video marketing strategy. You need to know what your brand plans to accomplish, why those goals matter, how you’ll achieve them, and how to measure your success.  Read further with Rivet|MRO to see how the video marketing strategy can help your business!
- [IMPORTANCE OF LINKEDIN AS IT RELATES TO DISTRIBUTOR SOCIAL](https://rivetmro.com/importance-of-linkedin-as-it-relates-to-distributor-social/): Importance of LinkedIn as it Relates to Distributor Social There are plenty of challenges you face as an independent distributor when going up against industry giants like Grainger, Graybar, and Sonepar. Don’t let the lack of a social media presence be one of them. Having well curated Social Media accounts is important to marketing your company, especially when it comes to LinkedIn. Which may be the most vital platform when it comes to elevating your B2B marketing plan. With such a large professional audience important step to staying relevant and showing new potential customers your value add. However, many if [&hellip;]
- [APRIL HIRING GAINS REFLECT A STILL-RESILIENT U.S. JOBS MARKET](https://rivetmro.com/april-hiring-gains-reflect-a-still-resilient-u-s-jobs-market/): #TUESDAYTIDBIT America’s employers added a healthy 253,000 jobs in April, evidence of a labor market that still shows surprising resilience despite rising interest rates, chronically high inflation, and a banking crisis that could weaken the economy. The unemployment rate dipped to 3.4%, matching a 54-year low, the Labor Department said early this month. The jobless rate fell in part, though, because 43,000 people left the labor force, the first drop since November, and were no longer counted as unemployed. What does this mean for your business? Read further with Rivet|MRO to find out! &nbsp;
- [MARCH INDUSTRIAL PRODUCTION .5% UP OVER 2022](https://rivetmro.com/march-industrial-production-5-up-over-2022/): #TUESDAYTIDBIT The Fed reported industrial production rose 0.4% in March and was little changed in the first quarter, increasing at an annual rate of 0.2%.  Releasing information on the annual revision to industrial production and capacity utilization, the board said mid April that manufacturing and mining output each fell 0.5 percent in March. What does this mean for your business? Read further with Rivet|MRO to find out! &nbsp; &nbsp;
- [U.S. FEBRUARY EQUIPMENT ORDERS ROSE 50% ABOVE AVERAGE](https://rivetmro.com/u-s-february-equipment-orders-rose-50-above-average/): #TUESDAYTIDBIT The latest U.S. Manufacturing Technology Orders Report from AMT — The Association For Manufacturing Technology came in 33% above January&#8217;s total of ~$351 million and only 1.6% below the total for February 2022 which was at ~$475 million. Year-to-Date totals for 2023 have a total of $819.6 million, 10.7% below the first two months for 2022. What does this mean for your business? Read further with Rivet|MRO to find out!
- [U.S. MANUFACTURED GOODS ORDERS JUMP IN MARCH](https://rivetmro.com/u-s-manufactured-goods-orders-jump-in-march/): #TUESDAYTIDBIT The rise of manufactured durable goods was fueled by a 9.1% rise in transportation equipment and a 3.5% increase in non-defense goods Orders of big-ticket manufactured items in the U.S. jumped in March following a two-month slump, buoyed by a sharp rise in transportation goods, according to U.S. government data released late April. Manufactured durable goods rose by 3.2% in March to $276.4 billion, the Commerce Department announced in a statement. What does this mean for your business? Read further with Rivet|MRO to find out! &nbsp; &nbsp;
- [WHY INDEPENDENT DISTRIBUTORS NEED TO BETTER-LEVERAGE CO-OP MARKETING](https://rivetmro.com/distributors-need-to-better-co-op-marketing/): WHY INDEPENDENT DISTRIBUTORS NEED TO BETTER-LEVERAGE CO-OP MARKETING  CO-OP marketing is a strategic marketing approach that allows independent distributors to leverage free marketing dollars from their suppliers or manufacturers to promote products and services together. Did you hear that? F.R.E.E.! It is a cost-effective way for small and medium-sized businesses to increase their brand visibility, reach a larger target audience, and achieve greater sales volumes. Read further with Rivet|MRO to explore the importance of co-op marketing and how it can make their businesses reach their full potential.   Cost-Effective Advertising One of the primary benefits of co-op marketing is cost-effectiveness. By [&hellip;]
- [U.S. CONSUMER CONFIDENCE UNEXPECTEDLY RISES IN MARCH: SURVEY](https://rivetmro.com/consumer-confidence-unexpectedly-rises/): #TUESDAYTIDBIT U.S. consumer confidence rose unexpectedly in March but remains below last year&#8217;s average, according to survey data released late last month. The climb adds to pressure on the Federal Reserve as it looks to control rising prices. What does this mean for your business? Read further with Rivet|MRO to find out! &nbsp;
- [WE ARE LEVERAGING THE POWER OF GRAPHICS ANIMATION VIDEOS FOR INDEPENDENT DISTRIBUTORS](https://rivetmro.com/animation-videos-for-distributor/): WE ARE LEVERAGING THE POWER OF GRAPHICS ANIMATION VIDEOS FOR INDEPENDENT DISTRIBUTORS  Independent distributors looking to make an impact in today&#8217;s digital age can leverage video marketing, including graphics animation videos, to build trust and credibility, increase their visibility and reach, and improve engagement and conversion rates. Read further with Rivet|MRO and let’s explore why graphics animation videos are a RIVET-ing option for independent distributors to consider as well as how they can help drive business growth. Graphics animation videos can help simplify complex concepts One of the biggest advantages of graphics animation videos is that they can help simplify [&hellip;]
- [INDUSTRIAL SUPPLY ASSOCIATION REPORT: MARCH 2023](https://rivetmro.com/industrial-supply-association-report-2023/): #TUESDAYTIDBIT Leading industry economists, ITR Economics, forecast slowed growth (but still growth) in 2023—and a mild 2024 recession.  One of their key takeaways is to “Promote your business’s competitive advantages; ensure your customers know why they do business with you over your competitors.”  We are just what your business needs to help with that! Read further with Rivet|MRO to learn more. &nbsp; &nbsp;
- [US MANUFACTURING GOODS ORDERS EDGE DOWN IN FEBRUARY](https://rivetmro.com/manufacturing-goods-orders-february/): #TUESDAYTIDBIT Orders of big-ticket manufactured items ticked down in February on a slump in defense aircraft and parts, according to U.S. government data released late this month. Durable goods orders dipped 1% last month to $268.4 billion, said the Commerce Department, less than January&#8217;s fall but defying analyst expectations of a monthly increase instead. What does this mean for your business? Read further with Rivet|MRO to find out!
- [INDUSTRIAL SUPPLY ASSOCIATION PRESIDENT ON WHY HE'S CONFIDENT ABOUT 2023](https://rivetmro.com/industrial-supply-association-president/): #TUESDAYTIDBI Leading the channel forward: that’s what the Industrial Supply Association has pledged with its services as a longstanding industry trade group – specifically, providing tools and strategies to help industrial manufacturers and distributors to navigate changes and excel in the process.  One of these tools is its annual conference and convention, where industry leaders convene to get business done. Read further with Rivet|MRO to watch a video featuring Brendan Breen and his insights about 2023 going forward… AND be sure to come visit booth #829 at ISA 2023 and see our exhibit!
- [10 STEPS TO MAXIMIZING EMAIL CAMPAIGN EFFECTIVENESS](https://rivetmro.com/steps-to-maximizing-email-campaign/): #TUESDAYTIDBIT An infographic from ActiveDemand provides a plan for maximizing the effectiveness of your campaigns. It covers 10 steps for leading prospects from engagement to conversion, starting with knowing your audience and finishing with integrating your marketing environment. Read further with Rivet|MRO about what this infographic explains, what each step is and why it&#8217;s essential for email success.
- [THE B2B ECOMMERCE CATALOG: WHAT YOU NEED TO KNOW](https://rivetmro.com/b2b-ecommerce-catalog/): #TUESDAYTIDBIT B2B catalogs have grown and evolved from the earliest days of business when companies often exchanged catalogs by mail. In the past, catalogs were usually paper-based, so it was necessary to use primitive ordering methods such as email, phone, or fax. Also, they were hardly ever updated and costly to distribute. What does this mean for your business? Read further with Rivet|MRO to find out! &nbsp; &nbsp;
- [JANUARY U.S. MANUFACTURING SALES TICK UP, INVENTORY DIPS](https://rivetmro.com/manufacturing-sales-tick-up-inventory/): #TUESDAYTIDBIT On March 15, the U.S. Census Bureau reported that the combined value of distributive trade sales and manufacturers’ shipments for January — adjusted for seasonal and trading day differences but not for price changes — was estimated at $1.847 trillion, up 1.5% from December 2022 and up 5% from January 2022. What does this mean for your business? Read further with Rivet|MRO to find out!
- [HOW TO USE VIDEO MARKETING FOR B2B SALES](https://rivetmro.com/how-to-use-video-marketing/): #TUESDAYTIDBIT Over the last few years, video services have certainly taken off. YouTube is now one of the largest visual search engines out there and social media platforms such as Facebook and Instagram now include video elements. However, not all B2B companies are using this as a marketing strategy, which is a real shame. Video is a great tool and adding it into your digital media mix can be a great way to stand out from the competition. How can using video marketing benefit your business? Read further with Rivet|MRO to find out!
- [CUTTING TOOL CONSUMPTION CLIMBED 11% IN 2022](https://rivetmro.com/cutting-tool-consumption-2022/): #TUESDAYTIDBIT December 2022 U.S. cutting tool consumption totaled $188.4 million, according to the U.S. Cutting Tool Institute (USCTI) and AMT – The Association For Manufacturing Technology.  This total, as reported by companies participating in the Cutting Tool Market Report collaboration, was down 3.1% from November’s $194.4 million and up 14.6% when compared with the $164.3 million reported for December 2021. With a year-to-date total of $2.2 billion, 2022 is up 10.8% when compared to the same time period in 2021. Read further with Rivet|MRO to learn more about this increase!
- [The Pros And Cons Of Printing Marketing Materials](https://rivetmro.com/pros-cons-of-printing-marketing/): Many distributors still rely heavily on print communication–which makes sense because often, the people buying their products are on the factory floor or in the field and do not have immediate online access. The key is to offer a mix or an option. Be sure to make electronic copies of sales literature available—and vice versa. In other words, communicate with your customers via their preferences. Read further with Rivet|MRO to find out how to incorporate this strategy into your business!
- [2022 Ad Owner/Member Sales Reach Record $74.9 Billion](https://rivetmro.com/ad-owner-member-sales-2022/): AD reported record results for 2022 in owner/member sales, member purchases from AD suppliers, AD warehouse sales to AD members, net distributions to members, and operational efficiency. Congratulations to our Affiliated Distributors (AD) friends and clients on another record year! Rivet|MRO is proud to be an AD Service Provider!
- [5 Ways Distributors Can Compete With The B2B E-Commerce Giants](https://rivetmro.com/5-ways-distributors-can-compete/): In a market where big B2B e-commerce players dominate, it’s understandable why smaller distributors may feel like the odds are stacked against them. Large online distributors and B2B e-commerce companies have strong buying power, big budgets and solid marketing campaigns in their favor. While competing with these big players may seem like a daunting task, as a smaller distributor you have unique advantages and qualities that can make you a formidable competitor AND can make you stand out from other distributors! Read further! Rivet|MRO wants to help you express your unique story more effectively!
- [US Consumer Inflation Eases In December](https://rivetmro.com/consumer-inflation-eases-december/): Bolstering hopes that inflation’s grip on the economy will continue to ease this year and possibly require less drastic action by the Federal Reserve to control it. Inflation declined to 6.5% in December compared with a year earlier, the government said Thursday. It was the sixth straight year-over-year slowdown, down from 7.1% in November. On a monthly basis, prices actually slipped 0.1% from November to December, the first such drop since May 2020. What does this mean for your business? Read further with Rivet|MRO to find out!
- [NAM Outlook Survey: Optimism Dropping](https://rivetmro.com/outlook-survey-optimism-dropping/): In a January 9 Economic Report, NAM Chief Economist Chad Moutray reports 68.9% of respondents to the Q4 2022 NAM Manufacturers’ Outlook Survey felt either somewhat or very positive in their company outlook, down from 75.6% in Q3. It was the weakest reading since the third quarter of 2020, with growth slowing notably across the board. Indeed, it was the first reading below the historical average (75.1%) in two years. What does this mean for your business? Read further with Rivet|MRO to find out!
- [US Trade Deficit Narrows To Smallest Since Late 2020](https://rivetmro.com/trade-deficit-narrows-to-smallest/): The US trade deficit narrowed more than anticipated in November on a fall in imports, government figures showed early this month, with drops seen in pharmaceuticals and household goods. The overall trade deficit dropped $16.3 billion to $61.5 billion in November, according to Commerce Department data. This was the narrowest deficit since September 2020, and a smaller number than analysts expected. Read further with Rivet|MRO to see what this means for your business!
- [2023 Economic Outlooks: Opinions From Multiple Industries](https://rivetmro.com/opinions-from-multiple-industries/): Our primary task at IndustryWeek is covering the manufacturing world, but we can’t get to every topic that might interest our readers. Thankfully, our parent company, Endeavor Business Media, has a lot of publications that regularly provide insights into various major industries and niche markets. As we wrap up 2022, here’s a look at how experts in several markets see 2023 developing. Read further with Rivet|MRO to find out what this means for your business!
- [Outlook '23: Keep Watching Those Price Pressures](https://rivetmro.com/keep-watching-those-price-pressures/): November’s Institute for Supply Management Purchasing Managers Index brought an end to two and a half years of “official” growth in the manufacturing sector when it dipped just below 50% thanks in large part to drops in new orders and hiring. What does this mean for your business? Read further with Rivet|MRO to find out!
- [Reshoring Will Transform American Manufacturing](https://rivetmro.com/american-manufacturing-transformation/): Today’s manufacturing industry is no stranger to the practice of offshoring. For many years, manufacturing companies have migrated some (or all) of their operations overseas to reap the benefits of relatively inexpensive labor. How does this transformation affect your business? Read further with Rivet|MRO to find out!
- [Resonate, Differentiate And Substantiate: What Top Sales People Do Differently](https://rivetmro.com/top-sales-people-do-differently/): Top-performing salespeople are more likely to understand their buyers&#8217; need for value and make the case for value more strongly compared with their peers, according to recent research from RAIN Group. How does this information resonate with your business? Read further with Rivet|MRO to find out!
- [US Wholesale Price Inflation Slows In October](https://rivetmro.com/wholesale-price-inflation-slows/): U.S. wholesale prices continued to rise in October but at a slower pace than in the prior month, according to official data Tuesday which will add to rising hopes that inflation has peaked. The news, which came on top of last week&#8217;s report showing a slowdown in consumer prices, added traction to growing expectations the Federal Reserve will be able to dial back its aggressive increases in borrowing costs in the battle against inflation that hit a 40-year high. The producer price index rose just 0.2% compared to September, the Labor Department reported, which was half the pace economists had [&hellip;]
- [Manufacturing Growth Slows To Two-Year Low](https://rivetmro.com/manufacturing-growth-slows/): Manufacturing growth in the U.S. remained mostly flat in October, according to the latest monthly report on the sector from the Institute for Supply Management. The report, generated from a survey of business executives, said the ISM’s Purchasing Manager’s Index dropped 0.7 points to 50.2%, indicating extremely slow growth in the overall manufacturing economy. According to the ISM, the manufacturing economy has grown every month since May 2020, but the growth seen in October was the slowest it has been since then. In the report released November 1, Chair of the Institute’s Manufacturing Business Survey Committee Timothy Fiore said the [&hellip;]
- [Buy From Yourself Once A Month (And 7 More Ways To Attract And Retain Customers)](https://rivetmro.com/ways-to-attract-and-retain-customers/): The time and effort you invest can pay high dividends in a slowing economy. Now is the time to pull back from aggressively pursuing speed above all else and dedicate more time to nurturing customer relationships. The time and effort invested in treating customers more like collaborators can pay high dividends, including valuable feedback on product strategies, roadmaps, service levels and product quality. Read further with Rivet|MRO to see 8 ways distributors can get started!
- [Meeting The Challenge Of Supply Chain Disruption](https://rivetmro.com/challenge-of-supply-chain-disruption/): Challenges of shipping delays, transportation delays, parts shortages and congested ports during the pandemic have been a prime example that the age-old formula of minimizing costs and maximizing efficiency is no longer enough to keep global supply chains moving. To address increasing disruptions in the supply chain, redundancy and resilience need to be added to the equation. Read further with Rivet|MRO to see how these disruptions could be resolved.
- [Key Us Inflation Measure Maintains Pace In September](https://rivetmro.com/key-us-inflation-measure/): A key measure of U.S. inflation kept up its pace in September, government data showed at the end of last month, boosted by rising costs in services such as transportation, along with an uptick in food. The Federal Reserve&#8217;s preferred inflation measure, the personal consumption expenditures (PCE) price index, rose 6.2% from a year ago in September, the same rate as the month before, Commerce Department data showed. What does consistency mean for your business? Read further with Rivet|MRO to find out!
- [US Industrial Output Rises In September On Manufacturing Gain](https://rivetmro.com/us-industrial-output-rises-in-september/): U.S. industrial production picked up more than anticipated in September, official data showed at the end of last month, as manufacturing output continued to expand. The figures defied expectations for near-flat growth, as rising interest rates start to bite, consumer spending shifts from goods to services and a strong dollar makes U.S. goods more pricey for customers abroad. How does this output affect your business? Read further with Rivet|MRO to find out!
- [Us Manufactured Goods Orders Fall For Second Straight Month](https://rivetmro.com/us-manufactured-goods-orders-fall/): Despite the total fall in orders, the report also showed rising orders for vehicles, computers, and electrical equipment and appliances, which posted a 1.0% increase. Orders for big-ticket U.S.-manufactured goods slipped in August, the second consecutive monthly decline, buffeted by the volatile military and civilian aircraft categories that moved in opposite directions, according to government data released at the end of September. Read further with Rivet|MRO to see how this may impact your business!
- [Build B2B Marketing Trust With Evidence Based Content](https://rivetmro.com/build-b2b-marketing-trust/): Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel on Episode 513 of Marketing Smarts. &#8220;The first thing that our content needs to be doing is earning trust in some way so that we then have the privilege, we have the right, to then ask for whatever that secondary call to action is.&#8221; So what creates evidence? Look into this further with Rivet|MRO to find out!
- [Sales And Marketing Promotions Can Keep You Ahead Of The Competition](https://rivetmro.com/sales-and-marketing-promotions/): With rising prices becoming the norm it can make it hard to set yourself apart from other distributors in your field. A well-thought-out and managed sales promotion can assist by attracting new customers and strengthening existing relationships by bringing positive attention to your establishment.
- [Inflation Defies Predictions as CPI Edges Upward](https://rivetmro.com/inflation-defies-predictions/): In a blow to efforts to contain inflation, the Consumer Price Index rose 0.1% in August, defying predictions by economists that it would fall more than ten times that figure. The year-over-year inflation rate fell from 9.1% in June and July to 8.5%—half a percentage point higher than predicted by a MarketWatch consensus forecast released earlier this week. While the price indexes for gasoline and fuel oil both fell by more than 10%, prices for most other items—including food, new vehicles, shelter, and medical care—generally increased by roughly 0.8% to 1% each. Compared to August 2021, prices for food are [&hellip;]
- [B2B 2020 Online Trends Report: 50% of all searches will be carried out by voice by 2020](https://rivetmro.com/b2b-online-trends-report-2020/): B2B Online recently released its 2020 Trends Report, detailing it’s take on the near future of business-to-business online marketing trends. Among it’s findings:

## Pages

- [Work At Rivet](https://rivetmro.com/work-at-rivet/): Home Work At Rivet About Us Account Manager Position Overview The Account Manager serves as the primary day-to-day contact for Rivet|MRO clients, ensuring projects move forward smoothly, on time, and within scope. The ideal candidate is organized, proactive, detail-oriented, and comfortable managing multiple marketing initiatives simultaneously and of varying complexity. The Account Manager leads projects through initiation, research, and implementation of marketing initiatives. Client Relationship Management Serves as the primary point of contact for assigned accounts Builds strong, trusted relationships with distributor and supplier clients Communicates timelines, expectations, deliverables, and next steps clearly Manages client approvals, feedback, and decision-making milestones [&hellip;]
- [Getting Started: Co-op Roadmap - backup](https://rivetmro.com/getting-started-co-op-roadmap-backup/): Home The CO-OP Roadmap: Because You Have No Idea What You’re Missing Co-Op Marketing Up to 75% of co-op marketing funds go unclaimed… How many dollars are you missing out on? If you’re like most independent industrial &amp; electrical distributors, you’re leaving untold thousands of co-op marketing dollars on the table. Did you ever wonder how many? The answer is easier to find than you think. Book your Co-op Roadmap call today and find out not only how many dollars are available to you—find out how to use them to your optimal benefit! In the time it takes you to [&hellip;]
- [Email and Social Campaigns](https://rivetmro.com/email-and-social-campaigns/): Home Email &amp; Social Campaigns Integrated Campaigns 0for Distributors (and Built to Maximize Co-Op ROI) Marketing Services Most distributor campaigns don’t fall short because of bad ideas. They fall short because the message isn’t reinforced, the audience isn’t clearly defined, or the content doesn’t work together across channels. That’s where we’re different.At Rivet|MRO, email and social media aren’t separate line items on a marketing checklist. They’re built together — strategically, intentionally, and always with the distributor’s goals (and supplier funding requirements) in mind.When we develop a campaign, we’re not just drafting a few emails and scheduling a handful of posts. [&hellip;]
- [Print Materials](https://rivetmro.com/print-materials/): Home Print Marketing That Works as Hard as You Do Print isn’t dead — bad print is. Marketing Services In the industrial world, print still matters. It shows up at the counter. It rides along in trucks. It gets passed across desks and referenced on job sites. And when it’s done right, it drives real buying decisions. At Rivet|MRO, we create strategic print marketing solutions for industrial, electrical, safety, plumbing, HVAC, and building supply distributors that earn their place in the field. From sell sheets and product catalogs to line cards, sample box inserts, buck slips, signage, direct mail, and [&hellip;]
- [Sales Promos](https://rivetmro.com/sales-promos/): Home Sales Promotions Custom Sales Promotions for Distributors That Drive Revenue Growth Marketing Services At Rivet|MRO, we design and implement custom sales promotions that help distributors sharpen product focus, increase quoting activity, energize sales teams, and drive measurable revenue growth. We know distribution. We understand how inside sales reps juggle quotes, how counter teams influence buying decisions, how outside sales teams manage relationships, and how branch managers balance performance and accountability. With deep experience across industrial, electrical, MRO, safety, HVAC, and building supply markets, we build promotions that work in the real world — not just on paper. Our strategies [&hellip;]
- [Riveting Video: Animation Services - backup](https://rivetmro.com/riveting-video-animation-services-backup/): Home Riveting Video: Animation Services Video Production Services Marketing Services Riveting Video Production Services Create An Instant Bond With Your Prospects Using The Power Of Visual Storytelling And Animation&#8230;without Breaking The Bank! Our explainer videos help you avoid the expensive burdens of film crews and post-production editing. No travel costs, no location fees, no temperamental actors. Instead, you get versatile, riveting industry videos that capture attention, make the complex simple and the mundane interesting. All that, plus Rivet|MRO&#8217;s deep industrial insights and an incredibly flexible creative package. Videos to fit every budget&#8230; Get started now Check out Rivet|MRO productions for [&hellip;]
- [Core Values & Fundamentals](https://rivetmro.com/core-values-fundamentals/): Home The Rivet|MRO Way​ Fundamental Building Blocks of How We Do Business​ About Us Client Commitment &amp; Integrity​ 1. Put the Client on the Blueprint.​ Our clients aren’t just part of the project—they are the project. Every initiative begins by understanding their market, voice, and growth goals. At Rivet|MRO, we design every campaign and strategy to advance what matters most to the independent distributor.​ 2. Work to Code.​ In industrial spaces, cutting corners can have serious consequences. We carry that mindset into our marketing work—holding ourselves to the highest standards of honesty, accountability, and follow-through. Doing what’s right is never optional—it’s foundational. 3. Respond Like It’s a Service Call.​ [&hellip;]
- [Co-op FAQ](https://rivetmro.com/co-op-faq/): Home Frequently Asked Questions — Rivet|MRO Co-Op Marketing What is Rivet|MRO? Rivet|MRO is a Marketing Resource Organization that helps independent industrial, electrical, and distribution companies grow. We provide strategic marketing guidance and executional support tailored for MRO, safety, building supply, power transmission, and related distributors. What kinds of services does Rivet|MRO offer? Rivet|MRO offers two main categories of services: Marketing Services – Specializing in co-op funded programs, campaigns include direct mail, promotional products, catalogs, video, trade show support, web design, SEO, social media management, and interactive catalogs. Strategic &amp; Analytical Services – Marketing planning, data analytics, consulting, market research, and [&hellip;]
- [What is Co-op Marketing?](https://rivetmro.com/what-is-co-op-marketing/): Home What is Co-op Marketing? Co-Op Marketing Unlock the Power of Co-Op Advertising for Industrial Distributors As an industrial distributor, you’re already working hard to build relationships, manage inventory, and support your customers. But the reality is: many marketing dollars that should be available to you go unclaimed. Co-op marketing (also known as co-op advertising) gives you a unique opportunity to stretch your promotional budget by tapping into manufacturer-provided funds — if executed strategically. At Rivet|MRO , we specialize in helping distributors find, claim, and maximize co-op and MDF (Market Development Funds) dollars — all without adding to your internal [&hellip;]
- [Co-op Marketing](https://rivetmro.com/co-op-marketing/): Home Make your Co-op dollars work harder. Claim more supplier marketing funds. Run high-impact campaigns without dipping into your own budget. We’re your co-op marketing partner for independent distributors. Co-Op Marketing Why Co-op Marketing Matters As an independent distributor, you face tight margins, lean staffing and fierce competition. That’s why unlocking supplier-funded marketing makes all the difference. Up to 75 % of co-op marketing funds go unclaimed by channel partners — meaning thousands of dollars left on the table. Co-op marketing reduces your out-of-pocket cost and gives you access to brand-approved creative assets, turn-key campaigns and measurable ROI. A strategic [&hellip;]
- [Featured Promo](https://rivetmro.com/featuredpromo/): Home Featured Promo ITEM News/Blog February Product Pick: Branded Fishing Lures The lure that started it all is still the number one &#8220;go-to&#8221; lure. Put your logo on a legendary Rapala. Size 11: 4-3/8&#8243;, multiple colors available. Packaged in retail boxes. 1 color 1 imprint location. Ask your Rivet|MRO Account Manager for more details if interested. For more product info, please feel free to contact us
- [Testimonials](https://rivetmro.com/testimonials/): Home Testimonials About Us Customer Voices. Co-Op Funded. ROI Delivered. We’re blessed to have some of the best clients around and we know it! We don’t take their recommendations for granted and are lucky to have clients that will speak to the ROI they’ve experienced from their partnership with Rivet MRO. These real-world testimonials are just a few examples of what the synergy of co-op funds and working with Rivet MRO can bring to the table. Testimonials don’t just celebrate what we’ve done—they help fuel what comes next. With Rivet MRO, you get more than marketing content. You get a [&hellip;]
- [Analytical Services V2](https://rivetmro.com/analytical-services-v2/): Home Analytics For Independent Distributors Gain exceptional insights &amp; make more intelligent business decisions Strategic Services Supercharge your marketing efforts! From Analytics To Action: Only Rivet|MRO Gives You The Strategic Insights You Need, Along With The Creative Resources To Weaponize Them! Sometimes, the old ways don’t cut it anymore. To stay competitive, you’ve got to evolve—and that starts with understanding your customers and markets like never before. Our team helps you leverage big data to uncover patterns, predict behavior, and shape a smarter marketing strategy. Rivet|MRO marketing analytics for industrial distributors gives you the power of insight and the ability [&hellip;]
- [MRO Marketing Services V2](https://rivetmro.com/mro-marketing-services-v2/): Home Marketing Agencyfor Independent Industrial, Electrical &#038; Building Supply Distributors Marketing Services A Marketing Resource Organization For Independent Distributors From MRO and Electrical to Power Transmission &amp; Safety Supply Rivet|MRO is a leading marketing agency for distributors, bringing more than 40 years of experience in industrial marketing, co-op marketing programs, and campaign execution. We serve independent distributors in the electrical, MRO, metalworking, HVAC, and building supply sectors—providing access to Fortune 200-level marketing expertise. As a dedicated Marketing Resource Organization (that&#8217;s what our MRO means!), we help independent distributors compete at scale, claim co-op marketing funds, and launch successful campaigns that [&hellip;]
- [Co-op Maximizer V2](https://rivetmro.com/co-op-maximizer-v2/): Home Co-op Maximizer Co-op Marketing Program for Independent Safety, Industrial, Electrical, HVAC, Power Transmission, Plumbing, &amp; Building Products Distributors Co-Op Maximizer How Much Co-op Are You Leaving on the Table? Stop missing out on the tens of thousands (or even more!) in co-op marketing funds you may be leaving unclaimed. Or…start making the most of the funds you are using! Rivet|MRO is the leading expert in co-op marketing campaigns, helping you find, claim, and use more of your manufacturer-funded co-op dollars—and put them to far more effective use. Watch our video to learn about how our co-op program helps you [&hellip;]
- [Home V2](https://rivetmro.com/home-v2/): World-Class Co-op Marketing Solutions for Distributors We turn co-op into GROW-op! See Our Results Integrated Marketing Solutions for Independent Distributors Electrical • Construction • Plumbing • HVAC • MRO &amp; Safety Supply At Rivet|MRO, we’re more than a marketing company—we’re your partner in growth. We help independent distributors in industries like industrial, electrical, MRO, safety, HVAC, and building supply maximize their co-op and market development funds (MDF). Our turnkey campaigns and digital/traditional marketing support take the guesswork out of co-op marketing, so you can focus on running your business. Think of us as your built-in marketing team—helping you stretch every [&hellip;]
- [Co-op Survey Report](https://rivetmro.com/co-op-survey-report/): Home Co-op Marketing &amp; How the Other Half Lives: Insights into how Suppliers and Distributors View Co-op Marketing Services Rivet MRO is excited to share some eye-opening insights from our latest co-op marketing survey. In this role, we’ve had the opportunity to talk with a wide range of suppliers and distributors, giving us a unique perspective on how co-op programs are working—or in some cases, where they’re missing the mark. And what we’ve noticed? There are some clear disconnects between the two sides. So, we set out to dig deeper. We conducted in-depth, parallel surveys with both suppliers and distributors, [&hellip;]
- [Best First Step: Co-op Jumpstart](https://rivetmro.com/best-first-step-co-op-jumpstart/): Home The CO-OP Jumpstart:Get Quick Results…Without the Contract Co-Op Marketing Full-service experience without the commitment Making the choice to work with a marketing agency can be daunting. How do you know the agency is the right fit for your distributorship? How do you know they’re easy to work with and do what they say they will do? Generally speaking, you don’t. Sure, referrals are a great indication. (And, by the way, we get a TON of them!) But until you’ve actually worked with an agency, you don’t really know if they’re the right choice for you. Rather than jumping into [&hellip;]
- [Getting Started: Co-op Roadmap](https://rivetmro.com/getting-started-co-op-roadmap/): Home The CO-OP Roadmap: Discover $25K–$250K in Co-Op Marketing Funds You’re Probably Leaving on the Table Co-Op Marketing Most independent distributors fail to claim 50–75% of their available co-op dollars. In one 60-minute strategy session, Rivet|MRO shows you exactly how much money you&#8217;re missing — and how to claim it. If you&#8217;re like most independent distributors: You know co-op funds exist… You file claims occasionally… But you have no clear picture of how much you&#8217;re actually entitled to. Meanwhile, some of your competitors are systematically claiming tens of thousands — sometimes hundreds of thousands — of dollars in marketing funds [&hellip;]
- [Partners & Affiliations](https://rivetmro.com/partners-affiliations/): Home Partners &amp; Affiliations You know us by the company we keep About Us At Rivet|MRO, we collaborate with respected companies that provide exceptional support for our valued customers. Our mission is to build strong partnerships with associations, leading brands, and trusted service providers to enhance the client experience and amplify the effectiveness of our solutions. Memberships &amp; Associations Affiliated Distributors has chosen Rivet|MRO as their recommended co-op marketing partner. Rivet|MRO has worked with more than 100 AD Members across North America with their co-op marketing needs. Rivet is proud to have won AD&#8217;s first-ever Service Provider of the Year [&hellip;]
- [Free E-Book Download](https://rivetmro.com/bookrequest/): Home Free E-book Download 6½ Steps To Mastering The Lost Art Of Differentiation Marketing Services A Practical Guide to Setting Your Independent Distributorship Apart—and Then Reaping the Rewards! Thank you for your interest in our new book, 6½ Steps to Mastering the Lost Art of Differentiation! This book was written specifically for independent distributors—and even more specifically, AD members. Our intent is to equip you with some practical advice on how to better differentiate your business. Here’s hoping you find it a quick, easy, enjoyable read. And, more importantly, here’s hoping you find it profitable! Simply fill out this form [&hellip;]
- [Onboarding](https://rivetmro.com/onboarding/): Home Digital Services Request Custom Website Template Website New Website Questionnaire (Custom) Step 1 of 3 &#8211; COMPANY INFORMATION 33% 1) Your Email* 2) What is the name of person completing this questionnaire? 3) Please enter the legal name of your company* 4) What aspect of your business makes you better / differentiates you from your competitors?* 5) Who is looking for your business online? Define your target audience.* 6) If you were to search for your type of business services online, what keywords would you use WITHOUT using the name of your company?* 7) What is one sale worth [&hellip;]
- [Social Media Knowledge Center](https://rivetmro.com/social-media-knowledge-center/): Home Rivet|MRO Social Media Knowledge Center Marketing Services Rivet|MRO Social Media Knowledge Center A Convenient Social Media Knowledge Resource For Industrial Distributors Social Media thought and analysis is constantly changing. Most independent distributors don&#8217;t even know where to begin. So we&#8217;ve decided to create this handy reference resource to help you gain easy access to social media knowledge. We&#8217;ll update this page regularly, so be sure to bookmark it and come back! Industretail Blog By Rivet|MRO How Social Media can Help Industrial Distributors Increase Sales (also published in Industrial Supply Magazine, below) Industrial Supply Magazine: Using Social Media to Your [&hellip;]
- [Privacy Policy](https://rivetmro.com/privacy-policy/): Home Privacy Policy Rivet.com Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.What personal information do [&hellip;]
- [News](https://rivetmro.com/news/): Home Riveting Newsthat Looks at the Influence of B2C on B2B Marketing that Looks at the Influence of B2C on B2B Marketing News/Blog August 29, 2023 READ MORE August 1, 2023 READ MORE July 24, 2023 READ MORE July 17, 2023 READ MORE July 10, 2023 READ MORE July 3, 2023 READ MORE Older Posts
- [Project Manager Application](https://rivetmro.com/job-application/): Home Careers About Us Rivet|MRO Careers: Project Manager Application
- [Web Design For Independent Distributors](https://rivetmro.com/web-design/): Home Riveting Websites for Independent Distributors Rivet|MRO develops both custom and customizable template based websites for independent distributors. Marketing Services Riveting Websites for Independent Distributors Rivet|MRO develops both custom and customizable template based websites for independent distributors. Let’s start with template based websites, as they are our lowest-cost solution and typically the perfect starting point. (We can always shift our discussion to custom sites…plus most of our discussion of template based sites also applies to our custom sites, except for, you know, the templates!) Get Started User-Friendly Clean and organized layout, with easy-to-read text and compatible with all browsers. Responsive [&hellip;]
- [Intern Job Application](https://rivetmro.com/careers-1/): Home Careers About Us RIVET|MRO CAREERS: MARKETING INTERN APPLICATION
- [Appointment Calendar](https://rivetmro.com/book-appointment/): Home Appointment Calendar Strategic Services Book an Appointment with Tim Rasmussen Online Thank your for your interest in Rivet|MRO! We&#8217;re always excited to talk to new potential customers and want to make it easy for you to schedule time to talk with us. Please use the form below to schedule a brief telephone conversation or one of our online consulting packages. The form integrates with my calendar, so it should reflect my real-time availability. After completing the process, you will receive a confirmation email. If there is a conflict, I&#8217;ll try to let you know as soon as possible, so [&hellip;]
- [Industrial, Electrical or Cutting Tool Distributor Marketing Plans](https://rivetmro.com/distributor-marketing/): Home Industrial, Electrical or Cutting Tool Distributor Marketing Plans Rivet | MRO can provide your industrial organization with the distributor marketing plan you need to drive meaningful results. Marketing Services It can be a challenge for industrial, cutting tool and electrical MRO distributors to successfully grow in a marketing environment. Rivet | MRO can provide your industrial distributorship with the distributor marketing plan you need to drive meaningful results. Compared to other marketing resource companies, Rivet | MRO is focused solely on Maintenance, Repair &amp; Operations organizations&#8211;including metalworking, cutting tool, electrical and industrial distributors. You can be sure that the [&hellip;]
- [Co-op Calculator](https://rivetmro.com/calculator/): Home Co-op Calculator How Much Co-op Money are you Leaving on the Table? Co-Op Marketing Try This Simple Calculator to See How Many Co-op Dollars Co|Optimizer Could Help Your Industrial or Electrical Distributorship Claim! Use this co-op calculator for a rough estimate of the amount of co-op money you might be leaving on the table. Remember, this estimate could vary dramatically, based upon your manufacturer mix. Some manufacturers have very robust programs, while others have no co-op offering at all.  If you&#8217;re an industrial distributor and you&#8217;re not claiming all the co-op money you&#8217;ve earned, you&#8217;re basically doing this. Use [&hellip;]
- [Let's Get Started](https://rivetmro.com/get-started/): Home LET&#8217;S GET STARTED! LET&#8217;S GET STARTED! Thank you for your interest in Rivet|MRO. Please take a few moments to tell us about yourself and how we can help. We&#8217;ll get back to you within one business day to schedule a conversation.
- [YouTube Content](https://rivetmro.com/youtube-feed/): Home Youtube Content The videos posted below are all original content created by Rivet|MRO About US YouTube Content The videos posted below are all original content created by Rivet|MRO and appear on our YouTube and Vimeo Channels. They also appear throughout our website, but they&#8217;re all here for you to enjoy. So gather the kids, call the neighbors, grab some popcorn and crack open a cold one. It&#8217;s movie night! https://youtu.be/DCmCSA6WxQEhttps://youtu.be/upTKN6-GZAohttps://youtu.be/8DTQrX6M_g8https://youtu.be/Eobem-5IT_c Featured Videos LINC SYSTEMS RAPID REPAIR VIDEOShttps://youtu.be/tnMO3gVILPYhttps://youtu.be/zNwKTdRX2Ac VIDEO LIBRARY INDUSTRIAL SUPPLY CO. VIDEOS: LOCTITE, MAJESTIC &#038; DRAEGERhttps://youtu.be/oRiC5YeX8K8https://youtu.be/_CV3H1IsCPohttps://youtu.be/Bu1_3t1vjW4https://youtu.be/AXlUvWAbXpIAGS/HONEYWELL SITE SAFETY ASSESSMENT VIDEOhttps://youtu.be/OEvw9cRtmV4TA INDUSTRIAL SOLUTIONS CONTEC &#038; 3M VIDEO SERIEShttps://youtu.be/ZLjlpk6KSfohttps://youtu.be/vT28K8Dee8Uhttps://youtu.be/cy2v6rxd4NEhttps://youtu.be/0sQtb2LaO7khttps://youtu.be/RAK2xtOysUkENGMAN-TAYLOR EMUGE [&hellip;]
- [Careers](https://rivetmro.com/careers/): Home Careers Rivet|MRO is a place where you can make a difference! About Us Rivet | MRO Careers Thank you for your interest in Rivet|MRO careers. Rivet|MRO is a place where young professionals can learn, grow and thrive! We make a huge difference in the success of our clients and afford them resources and opportunities they have traditionally assumed were unavailable. We currently have three opportunities posted: ACCOUNT MANAGER RESEARCH MANAGER PLEASE SCROLL DOWN FOR JOB LISTINGS: No hard hats required. Just riveting qualifications. ACCOUNT Manager — Work From Home &amp; Flexible Hours! Location: Lake St. Louis, Missouri Duration: Regular [&hellip;]
- [Mission & Experience](https://rivetmro.com/about/): Home Mission &amp; Experience Industrial-strength experience with a focus on independent industrial &amp; electrical distributors About Us Partners &amp; Affiliations Our Mission Rivet | MRO helps independent industrial &amp; electrical distributors grow by providing strategic marketing advice and guidance&#8211;along with the executional resources they need to drive meaningful results. The Rivet|MRO team has worked with some of the biggest brands in the industrial sector. We&#8217;ve also worked with some of most prominent consumer brands in the world. Now we focus our efforts exclusively for the benefit of industrial MRO distributors and manufacturers. How can we help you grow? Memberships &amp; [&hellip;]
- [Why Manufacturers Want Distributors To Use Co|Optimizer](https://rivetmro.com/cooptimizer-manufacturers/): Home Co|Optimizer Manufacturers Why Manufacturers Want Distributors To Use Co|optimizer Co-Op Maximizer Manufacturers can drive more local demand by pointing distributors to Co|optimizer Manufacturers are often in a quandary when it comes to managing their marketing co-op programs. On one hand, they want to support their distributor customers&#8217; selling efforts. They want to drive sales growth with their brands. But they don&#8217;t want to diminish those brands through poor brand compliance or by investing in distributor marketing activities that don&#8217;t drive growth.  By referring distributor customers to our proprietary Co|optimizer program, manufacturers can rest easy, knowing their hard-earned co-op marketing [&hellip;]
- [Co|optimizer Review Checklist](https://rivetmro.com/cooptimizer-checklist/): Home Co|Optimizer Review Checklist It&#8217;s gonna be Awesome! Co-Op Marketing Review Checklist Here is a list of the information and materials required for a review: Your last fiscal year&#8217;s purchase volume by manufacturer Current contact information for your manufacturers, including phone and email Manufacturer co-op program details, if you have them Additionally, please provide: Your distributorship&#8217;s positioning strategy.* Your distributorship marketing plan.* Your branding guidelines/graphic standards.* Vector art (AI or EPS file) of your logo *This information will be covered during your strategic briefing. If you do not have a written document, we will capture this information at that time. [&hellip;]
- [Effectively Manage Your Co-op Marketing](https://rivetmro.com/what-if-i-already-claim-a-lot-of-coop/): Home Make more off the claims you make Maximize your co-op funds and your results with co-optimizer Co-Op Marketing Even if you&#8217;re claiming all the co-op you&#8217;re entitled to, you’re still leaving money on the table! We can help you make more of the co-op money you&#8217;re already claiming. If you’re like most independent distributors, you probably don’t have a fully articulated marketing strategy or marketing team—so it’s difficult to manage your core marketing, much less co-op projects. Chances are, you don’t even come close to making the most of your marketing co-op dollars. We understand—and Rivet|MRO is here to [&hellip;]
- [Risk Free Co-op Marketing](https://rivetmro.com/risk-free-coop/): Home Risk Free Co-op Marketing Exclusively For Independent, Safety, Industrial, Electrical, HVAC, Power Transmission, Plumbing, &amp; Building Products Distributors Co-Op Marketing We do all the work. You grow your business. Exclusively For Independent Distributors! We’ll manage the entire process, from the proposal stage through the co-op claim. From targeted marketing campaigns to sales promotions and videos, we have all the marketing tools you need to secure your place in the market. We do the work, you grow your business—and get someone else to pay for it! In other words&#8230;make more and spend nothing. Schedule a 30-minute call to discuss our [&hellip;]
- [Making Co-op Easy](https://rivetmro.com/coop-easy/): Home Making Co-op easy Why do so many independent distributors fail to cash in on the co-op $ they&#8217;ve earned? Co-Op Marketing Why do so many independent distributors fail to cash in on the co-op $ they&#8217;ve earned? $14 &#8211; $35 billion dollars in manufacturer co-op marketing funds go unclaimed every year. That&#8217;s not a typo. But it is a staggering amount of free money left sitting on the table. How much money is your distributorship letting slip through its fingers every year? Here&#8217;s Why: co-op funds: Inconsistent program rules Up-front proposals and approvals required Cumbersome claims processes Too busy [&hellip;]
- [Co-optimizer Project Spotlight](https://rivetmro.com/spotlight/): Home Co-optimizer Project Spotlight Co-Op Maximizer Check Out These Co-op Success Stories! Check out some of the great projects we&#8217;ve done for past clients, all funded entirely by co-op funds! Please scroll down to see more of our work, and to see multiple Co|optimizer project spotlight case studies. Industrial Mill &amp; Maintenance Supply Generates 35 to 1 ROI Rivet|MRO developed the theme FROM THE SPINDLE to SUPPLIES to SAFETY to help Industrial Mill &amp; Maintenance Supply dispel the impression that they only sold cutting tools. The box, which leveraged co-op marketing funds from multiple suppliers to amplify its impact, generated [&hellip;]
- [Online Tele-Consulting Packages](https://rivetmro.com/tele-consulting/): Home Online Tele-Consulting Packages Buy Big-League Marketing Expertise In The Time Increments You Need Strategic Services Consultancy Services for Independent Distributors: Buy Big-League Marketing Expertise In The Time Increments You Need In addition to our Fractional CMO Services, Rivet|MRO offers Ultra-Fractional CMO Services in the form of these short-term consulting packages. We can connect via telephone, Skype or WebEx. Or, if you want to visit our offices, that is always an option. Pick the industrial consultancy services package that suits your needs today! Drive-by Marketing Consultations You&#8217;ve got a marketing question that is burning a hole in your mind and [&hellip;]
- [Fractional CMO Services](https://rivetmro.com/fractional-cmo-services/): Home Fractional CMO Servicesfor Independent Safety, HVAC, Power Transmission, Plumbing, &amp; Building Products Distributors Strategic Services Virtual chief marketing officer program for industrial mro clients For organizations that need senior-level marketing experience, insights and guidance; let us act as your Chief Marketing Officer on a fractional basis.  Schedule A Call With Tim If you don’t have a chief marketing officer, rent one.— Dr. Alan Beaulieu, ITR Economics Tim Rasmussen, our principal, has CMO experience with several firms, including ITW Pro Brands., where he lead the marketing communications and product management teams for brands like LPS, SCRUBS, DYKEM, Rustlick and Accu-Lube. He has [&hellip;]
- [Search Engine Optimization](https://rivetmro.com/search-engine-optimization/): Home SEO Optimizer Search Engine Optimization Services for Independent Industrial, Electrical &amp; Building Supply Distributors Marketing Services What Is SEO Optimizer? SEO, or “Search Engine Optimization” is the process of positioning your website to rank as highly as possible in search results. This makes your website more visible to people who are looking for a business like yours. For example, a moving company wants to be visible in search results when people search on “best moving service.” Optimum visibility in the search rankings requires SEO. SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a [&hellip;]
- [Promotional Products](https://rivetmro.com/promo/): Home Branded Merchandise If you can put a logo on it, we have it. Marketing Services We Have Everything You Need Wearables Drinkware Desktop &amp; Office items Travel products Safety giveaways Tech gear Toys &amp; Novelties Awards Bags &amp; Totes Food &amp; Beverage Health &amp; Fitness Trade Show premiums Displays &amp; Event Signage And much more! Let us help you determine the perfect option for your unique situation &#8212; contact us today! Click on the search tool icon below or here to search our our exhaustive database of promotional products. In fact, we have more than 1 million items to [&hellip;]
- [Sample Boxes](https://rivetmro.com/sample-boxes/): Home Sample Boxes for Independent Distributors We Can Also Think About The Box, Instead Of Outside It Marketing Services Introducing Custom Sample &amp; Direct Mail Boxes! Here’s a great way to leverage co-op marketing dollars to make an impactful impression on clients and prospects alike! Send them an unforgettable box filled with samples (and/or promotional products) they’ll always remember. Custom boxes work great as both door-openers and cross-selling tools. Contact us today to learn how we can help you find the funds and develop breakthrough creative to help you grow your independent distributorship’s business! Call Us Today Don’t keep it [&hellip;]
- [Co-op Maximizer](https://rivetmro.com/coop-maximizer/): Home Co-op Maximizer Co-op Marketing Program for Independent Safety, Industrial, Electrical, HVAC, Power Transmission, Plumbing, &amp; Building Products Distributors Co-Op Marketing How much Co-op are you leaving on the table? Stop missing out on the tens of thousands in co-op marketing dollars that you’re probably leaving unclaimed! (Or…start making the most of the funds you are claiming!) Rivet|MRO is the leading expert in helping independent distributors find and claim more co-op marketing funds—and putting them to more effective use! We make maximizing Co-op funds easy-and Free! We know managing co-op marketing funds can be a hassle. It’s filled with bureaucracy. [&hellip;]
- [Clickable Catalogs](https://rivetmro.com/clickable/): Home Clickable Catalogs Interactive Product Guides Marketing Services Clickable Catalogs Revolutionize How Distributors Can Combine Co-op Marketing Dollars To Fund Larger Projects Think a regular print catalog—only better. And free. Embedded on each page of this incredibly navigable PDF are eCommerce links, manufacturer videos and other manufacturer information.  Rivet helped A&amp;M identify and secure the co-op funds and then worked with the manufacturers to secure content for the piece. We also designed and coded it. The result? 79 pages of SEO-boosting, eCommerce-driving, manufacturer-funded content ideal for email and social media campaigns. And it makes a fantastic field sales tool! And, [&hellip;]
- [Riveting Video: Animation Services](https://rivetmro.com/riveting-videoanimation-services/): Home Riveting Video for Independent Distributors Co Op Ready Animation &amp; Video Production Services Marketing Services Built specifically for independent industrial, electrical, MRO, safety, HVAC, and building supply distributors, Riveting Video turns complex offerings into clear, compelling stories—without creating more work for your team. Our process is intentionally simple. We align on goals, audience, and co op requirements, then handle everything from scripting and voiceover to production and delivery. You stay in control with clear approvals, but we do the heavy lifting. The result is distributor ready video that’s easy to launch, easy to reuse, and built to keep performing. [&hellip;]
- [Subscribe](https://rivetmro.com/subscribe/): Home Subscribe to Our Blog News/Blog Subscribe To Our Blog Sign up with your email address to receive notifications of new IndustRetail blog posts. We respect your privacy and promise we will NEVER sell or share your email address.
- [Social Media for Industrial Distributors](https://rivetmro.com/social-media/): Home Social Media for Independent Distributors The simple, cost-effective Social Media content solution for industrial/electrical distributors Marketing Services The simple, cost-effective Social Media content solution for industrial / electrical distributors When was the last time you updated your distributor&#8217;s Facebook or LinkedIn page? Or, perhaps the question should be, do you even have one? If you&#8217;re like most independent industrial distributors, you probably haven&#8217;t put much thought into your social media efforts. Who can blame you? You&#8217;ve got a lot on your plate and little or no staff resources to help with these sorts of marketing activities. Still, you know [&hellip;]
- [Contact](https://rivetmro.com/contact/): Home Contact Email Please complete form below. We will respond to your note within 1 business day. Rivet | MRO is located in St. Charles, Missouri Click, Call or Come On Over! Rivet|MRO1480 Woodstone Drive Suite 108, St. Charles, MO 63304 (636) 244-2700 Schedule A Telephone Conversation With Us Online Click Here To Schedule Your Call See How Much Co-Op Money You&#8217;ve Been Leaving on the Table Start Now with a free 30-minute consultation — Claim Every Dollar You’ve Earned Book Now
- [Engagement Types](https://rivetmro.com/analytical-offerings/): Home Engagement Types Knowledge Is Power Strategic Services Customer Data Profiling What are the distinguishing characteristics of my best customers? Which industries do they come from? Which regions? How large are they? Customer &#038; Market Segmentation What combinations of profile elements form a customer or market segment? How large is each segment? Which of my products does each segment buy the most? Estimating Business Potential By Customer Segment What is my penetration rate within each of my customer segments? What are the average purchases in each segment? How many more similar companies are there in my marketing territory? Forecasting Sales [&hellip;]
- [Analytical Services](https://rivetmro.com/analytical-services/): Home Analytics For Independent Distributors Gain exceptional insights &amp; make more intelligent business decisions Strategic Services Supercharge your marketing efforts! From Analytics To Action: Only Rivet|MRO Gives You The Strategic Insights You Need, Along With The Creative Resources To Weaponize Them! Sometimes you like to dance to the oldies. Who can blame you? But to keep up with the competition, you&#8217;ve got to learn some new moves. And&#8230;you&#8217;ve got to understand your business better. Much better. So leverage the power of big data and dance with the stars! Rivet|MRO marketing analytics for industrial distributors gives you the power of insight [&hellip;]
- [MRO Marketing Services](https://rivetmro.com/mro-marketing/): Home Marketing Agencyfor Independent Industrial, Electrical &amp; Building Supply Distributors Marketing Services A Marketing Resource Organization For Independent Distributors From MRO To Electrical And From Metalworking To Power Bearings &amp; Transmission Rivet | MRO is a Marketing Resource Organization with industrial-strength experience. Our MRO consulting team has over 30 years&#8217; experience developing marketing solutions for big brands and independent distributors. Rivet | MRO gives small-to-mid-sized industrial organizations access to Fortune 200 thought leadership and know-how. We&#8217;ve been where you want to go&#8211;and we can tilt the playing field in your favor. You do what you do. We do what you [&hellip;]
- [Blog](https://rivetmro.com/blog/): Home An Industrial Marketing Blogthat Looks at the Influence of B2C on B2B Marketing that Looks at the Influence of B2C on B2B Marketing News/Blog August 20, 2025 READ MORE August 12, 2025 READ MORE August 7, 2025 READ MORE August 6, 2025 READ MORE July 23, 2025 READ MORE July 16, 2025 READ MORE Older Posts
- [Project Gallery](https://rivetmro.com/projects-1/): Home Recent Co-op Marketing Projects for Independent Industrial, Electrical &amp; Construction Distributors​ Marketing Services A gallery full of riveting work examples Industrial-Strength Marketing That Drives Results For Distributors Your situation is our blank canvas. Once we understand the driving strategic forces at play in your business, we will craft an overarching marketing initiative that will drive your goals. We grow industrial MRO business through strategy, planning and execution of detailed marketing programs. Our gallery is filled with projects from multiple disciplines: from advertising to direct marketing, from web development to search engine optimization, from video production to social media. Take [&hellip;]
- [Industrial Marketing Services for Distributors](https://rivetmro.com/): World-Class Co-op Marketing Solutions for Distributors We turn co-op into GROW-op! See Our Results Integrated Marketing Solutions for Independent Distributors Electrical • Construction • Plumbing • HVAC • MRO &amp; Safety Supply Rivet|MRO drives distributor growth through the systematic acquisition and strategic application of co-op marketing funds. We’re more than a marketing company—we’re your partner in growth. We help independent distributors in industries like industrial, electrical, MRO, safety, HVAC, and building supply maximize their co-op and market development funds (MDF). Our turnkey campaigns and digital/traditional marketing support take the guesswork out of co-op marketing, so you can focus on running [&hellip;]


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