While the industrial channel has been slow to adapt social media as a regular marketing emphasis, it appears industrial end-users have embraced at least one social media outlet, LinkedIn.
In the 2019 Social Media Use in the Industrial Sector study by IEEE GlobalSpec, 81% of engineering and technical respondents who work in the industrial sector indicated they have a LinkedIn account. 80% also said they had a Facebook account—while just 35% indicated a Twitter account and 34% indicated an Instagram account.
More importantly, the report shows that most of those surveyed look on social media for industry and product news.
Click here to see the full report.
(Struggling to create your distributorship’s social media presence? Be sure to check out DistributorSocial, an easy, cost-effective social media management subscription service from Rivet|MRO! Mention this post and get the first month free!)
