While the industrial channel has been slow to adapt social media as a regular marketing emphasis, it appears industrial end-users have embraced at least one social media outlet, LinkedIn.
In the 2019 Social Media Use in the Industrial Sector study by IEEE GlobalSpec, 81% of engineering and technical respondents who work in the industrial sector indicated they have a LinkedIn account. 80% also said they had a Facebook account—while just 35% indicated a Twitter account and 34% indicated an Instagram account.
More importantly, the report shows that most of those surveyed look on social media for industry and product news.
Click here to see the full report.
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