According to DemandGen, here are the Top 4 B2B marketing channels for lead generation and early-stage engagement:
1) Email
2) Search
3) Website Content
4) Social Media
And here are the Bottom 4 channels:
1) Predictive Analytics
2) Direct Mail
3) Telemarketing
4) Content Syndication
To learn more, click here. (Warning…you’ll have to provide an email!)
