The only constant for marketing is that it is constantly changing. This is especially true when it comes to digital marketing. A blog post from MarketingProfs goes further into what the digital marketing landscape will look like in 2022.
As marketers continue to shift their sights on digital marketing, they will need to enhance their skill sets to improve effectiveness. One crucial step is raising budgets. Companies and marketing professionals will need to implement multi-channel tactics in the digital terrain. MarketingProfs offers some advice on how to optimize these digital channels. For search marketing, companies should focus more on broad topics and less on specific keywords. Google constantly improves its optimization for keywords, making exact matches less important. What this means is that content should be focused more on a particular topic. To learn more check out the full article linked below.