Mission & Experience

Industrial-strength experience with a focus on independent industrial & electrical distributors

About Us

Our Mission

Rivet | MRO helps independent industrial & electrical distributors grow by providing strategic marketing advice and guidance–along with the executional resources they need to drive meaningful results.

The Rivet|MRO team has worked with some of the biggest brands in the industrial sector. We’ve also worked with some of most prominent consumer brands in the world. Now we focus our efforts exclusively for the benefit of industrial MRO distributors and manufacturers. How can we help you grow?

Memberships & Recognition

Corporate & Brand Experience

We’ve worked with some of the biggest and most-trusted brands in the US–industrial and otherwise–and have helped them prosper. While we only serve industrial clients, we bring big-league consumer marketing experience and perspectives to the table that will help you secure your place. Be sure to check out some examples of our past work in our Project Gallery.

An Open Letter From Our Founder: Why Are We Called Rivet|MRO?

When launching a new company, one of the more agonizing aspects of the process is determining what to call the new enterprise. Sure, using the owner’s last name is a layup. But is it the right answer–especially for a marketing services firm? I decided it wasn’t. (A no-brainer when you have a last name like Rasmussen.) The name had to reflect our value proposition. It had to be memorable. And, from a purely practical perspective, the web URL had to be available–no small task these days.

So Why Rivet|MRO?

Our exclusive focus is on industrial-ish distributors (don’t tell me electrical distributors aren’t industrial!). It’s where we’ve lived and thrived. We know it exceedingly well. So the name had to have an industrial ring.

Rivets have been a cornerstone of industry for millennia. In fact, their earliest known use was around 3000 B.C. in Egypt. And, despite the multitude of rivet types, their core function has always been the same–to secure something in place.

And that’s exactly what we do.

We help our independent distributor clients secure their place in the market by offering highly impactful marketing services.

But there’s more.

When you boil it down, we tell stories for our clients. Ideally, captivating stories that compel action. Or, more precisely, riveting stories. You get the idea…

The MRO portion of our name is equally important. Our initial focus was to serve a very specific marketplace–the industrial MRO segment. For our customers, MRO stands for Maintenance, Repair and Operations. For us, MRO stands for Marketing Resource Organization. (That makes us the MRO MRO.) Using this designation both defines our market focus and our deliverable. (In fairness, we have expanded beyond MRO. While it is still our core, we also serve safety, power transmission, construction and PVF distributors too. But we are still a Marketing Resource Organization!)

Thus, Rivet|MRO.

Here’s hoping this background has helped us secure our place in your mind as thoughtful industrial marketers who can help you secure your place!

Thanks for reading,

Tim Rasmussen
Principal
Rivet|MRO