MRO Marketing of Rivet MRO

Marketing Agency
for Independent Industrial, Electrical & Building Supply Distributors

A Marketing Resource Organization For Independent Distributors
From MRO To Electrical And From Metalworking To Power Bearings & Transmission

From MRO To Electrical And From Metalworking To Power Bearings & Transmission

Rivet | MRO is a Marketing Resource Organization with industrial-strength experience. Our MRO consulting team has over 30 years’ experience developing marketing solutions for big brands and independent distributors. Rivet | MRO gives small-to-mid-sized industrial organizations access to Fortune 200 thought leadership and know-how. We’ve been where you want to go–and we can tilt the playing field in your favor.

You do what you do. We do what you don’t–killer marketing for industrial MRO businesses. Let us bust some serious moves for your industrial, electrical, cutting tool or metalworking distribution business!

Visit our Project Gallery to see examples of our work with other industrial distributors.

We can assist you with every aspect of your marketing plan, from research & strategy to concept & execution:

Market Research

 From direct customer interviews to online surveys, Rivet|MRO can help you better understand your customers and markets!


Voice-of-the-Customer research is a critical part of developing a unique value proposition. Let us help you design & implement your next VOC study!

Strategy & Planning

Rivet|MRO can help you drive better results with your marketing by helping you create a strategic messaging plan!

Analytical Services

Understand where your value proposition resonates disproportionately! Let us identify your sweetest sweet spots by mining your company data.


From your logo, to your graphic style to the voice you use in your customer-facing communications, let us help you create a brand that resonates with customers & prospects alike!


Let us help you create focused ads that cut through the clutter and set your distributorship apart!

Direct Marketing

We can help you manage the entire spectrum of direct marketing from email, to traditional mail and even dimensional mail packages. From strategy & lists to creative & production—we handle it all! 

Sales Promo

We develop compelling sales promotions that dovetail into your sales process. Let us help you get your sellers more at-bats!

Branch Merchandising & design

Do you think of your branch or counter as a retail space? Probably not—but you should if branch sales are an important part of your sales mix. Let us help you with everything from simple signage to environmental design!

Trade Show

From open houses to traditional trade shows, Rivet|MRO can help you with pre-show promotion, show displays as simple as banners or as complicated as large digital display booths and everything in between. Oh—and giveaways too!


Even though we live in an increasingly digital world, your customer still love paper. Let us help you create impactful brochures and collateral that tell your story better!


We are the leaders in graphics animation video for distributors. From whiteboard videos to 3D motion or 2D animation, we have you covered. Plus ask about our incredible Instant Videos, perfect for email and social media!

Clickable Catalogs

Rivet|MRO develops dynamic, engaging Clickable Catalogs that are the perfect bridge to your ecommerce! Plus, we can even track the clicks. Suppliers LOVE them!

Web Marketing

Is your website tired and dated? We can develop a new state-of-the-art site for your distributorship for as little as $2500! Plus we can help drive traffic to it via SEO and off-site marketing!

Social Media

Let Rivet|MRO help you create a consistent social media presence that informs and educates your customers—and then sprinkle in some production promotion as appropriate!

Press releases

Looking for media coverage of your newsworthy events? Let us help you with press releases and contributed articles to help you get great press!

Custom Sample Boxes

Our samples boxes generate incredible returns…often in excess of 20:1 or even 35:1! We manage all the details and will even train your sales team on best practices!

Promo Products

We continually research and curate the best promotional products for your customers. Nobody understands how to do compelling promo items for your customers better than Rivet|MRO! 


Not only do we do incredible work, we’ll even help you pay for it! Our proprietary Co|optimizer Co-op Maximizer program makes it easy for you to claim & use all the funds you’ve earned. AND we can help you grow your business with them!

Online Tele-Consulting

Need just a little strategic advise? Want access to some industrial marketing know-how? We’re just a few clicks away!

Co-Op Marketing infographics