Wholesale Distribution Forecasted to Grow by 2.4% in 2019, Then 4.4% in 2020

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According to MDM, 2018 was a strong year for distributors’ revenue growth. Even though wholesale revenue growth is expected to slow this year and next, wholesale revenue is at the highest levels since 1999. This forecast is supported by some positive macro-economic trend--increased consumer confidence, growing employment and growing wages. 

Click here to learn more economic trends in the distribution market. 

3 Steps to Understand the Demographic of Your Website Visitors 

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According to Social Media Examiner, business owners can track their LinkedIn website visitors through LinkedIn Website Demographics, which is a free tool you can easily install on your LinkedIn business page. With the information that LinkedIn Website Demographics provides, industrial distributors can see whether their LinkedIn pages are attracting the right audience and create better messages to that gain more conversions. 

Click here to learn how to install Website Demographics to your LinkedIn page. 

7 Spam Words to Avoid When Creating an Email Campaign 

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When a well-intended email goes into the spam mailbox, your brand’s reputation will be hurt seriously, and all the time and effort you put in creating the email will be wasted. According to Emma, you should be very cautious when using words like “dear friends,“ “click here,” “free,” “risk-free,” “great offer” etc. in your emails. Email filters are likely to put your email into the spam box when they see these words. However, there are also ways to prevent this. For example, using email recipients’ names to replace “dear friends“ and using “read more” to replace “click here.” Simply by changing the wording of your subject line or using other words to replace the spam words, your emails can reach more customers and potentially drive more revenue. 

Learn more about the 7 spam words and how to avoid them here

68% of B2B Video Viewers will Watch a 1- Minute Video to Completion 

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According to Vidyard, B2B Videos are becoming shorter and shorter. Statistics have shown that, if a video is less than a minute long, 68% of the audience will watch it all the way through. 87% of B2B video views are on desktop, whereas 13% take place on mobile phone. The most popular video types among businesses are: webinars, demos and social videos. 

Click here to learn more about how businesses can leverage videos to increase marketing and sales efforts. 

Industrial Production of May is up 0.4% Compared to April

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According to the Modern Distribution Management, May industrial production increased by 0.4% after falling 0.4% in April. Meanwhile, compared to May 2018, industrial production in May 2019 was 2% higher. Manufacturing output rose 0.2% in May, output of utilities rose 2.1%, and capacity utilization for manufacturing increased by 0.1%. 

Click here to see more subcategory changes in industrial production in May. 

US Manufacturing Technology Orders Went up 7.3% in May

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According to The Association For Manufacturing Technology (AMT), the manufacturing technology orders reached $378.4 million in May, a 7.3% increase over to April. More specifically, forming and fabricating technologies showed a 64.8% increase over April and 117% over May 2018. However, not all industries were growing. For example, medical equipment orders decreased by more than half. The total orders number of manufacturing technology has also dropped 22% compared to 2018. The University of Michigan stated that the decline was driven by the income distribution negatively affect by tariffs. Nonetheless, this decline is considered modest and the US manufacturing activity is still expected to expand in the near future. 

Click here to see more about how each sector performed. 

Wholesale Revenues Went up 2.7% in April Compared to Last Year

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According to the U.S. Census Bureau, wholesale revenues were up 2.7% in April 2019, compared to April 2018. The total revenues of April were $503.1 billion. When breaking down the wholesale data by product categories, two categories demonstrated the highest growth compared to last year. They are, hardware, plumbing, & heating equipment sales—up 5.8% compared to last year, and machinery, equipment, & supplies sales—up 7.9%.

Click here to see more changes and trends in the wholesale trade.

Overall Manufacturing Production Up 0.89% in May: Impacts of China Tariffs on the U.S. Manufacturing Remains Unclear 

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US manufacturing production was up 0.89% from April to May, showing less of an impact from President Trump’s tariffs on steel and aluminum imports than expected. Compared to other manufacturing, metals-using industries demonstrated slower growth. Meanwhile, Boeing’s bans on 737 Max models decreased the use of machinery and fabricated metals products. How the tariffs imposed on the products imported from China going to affect the U.S. manufacturing remains unclear. According to IndustryToday, when compared last quarter’s growth to 2018 growth, no consistent trend was found. Thus, it is hard to discern the future effects of China tariffs in long run. 

Click here to learn more about recent manufacturing trends.

U.S. Cutting Tool Consumption Increased by 1.3% in April

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According to the Cutting Tool Market Report (CTMR), cutting tool consumption in April was up 1.3 percent compared with March. And when compared with 2018, cutting tool consumption of 2019 is up 6.7 percent with a year-to-date total of $837.4 million. 

Moreover, according to the president of the U.S. Cutting Tool Institute (USCTI), despite the robust market, the growth rate is actually slowing down. Some main factors include reduced Boeing 737 production rates and unsettled trade agreements. 

The Director of U.S. Industries at Oxford Economics has said that the consumption level aligns with slowing business investment and weakness in the motor vehicles sector. However, if these problems are resolved within a few months, 2019 can be another record year for cutting tool consumption. 

Click here to learn more industry insights about cutting tools. 

8 Tips to help you find cost-effective website design and SEO services

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There are lots of website design and search engine optimization (SEO) services available to independent industrial distributors. When selecting which services to invest in, it is important to set up your program parameters from content creation to keyword research and SEO programming. There are also some warning signs to keep in mind. For example, organic search engine results are unpredictable. If the service promises the results, it may indicate a lack of experience.

Click here for cheat sheets on choosing a good SEO professional and a good web developer…or contact Rivet|MRO!