Rivet|MRO Featured in TED Magazine Article: Know Your Customer

TED Magazine (The Electrical Distributor Magazine) recently published a sales spotlight feature story that stresses the importance of distributor salespeople knowing their customers. Tim Rasmussen, the founder and principal of Rivet|MRO was interviewed for the story.

Here’s an excerpt of his interview:

"If you take the time to understand your customers and what their challenges are—and become a consultant rather than a salesperson—then you will differentiate yourself as the salesperson they will think of first," Rasmussen explained. "It’s a real challenge and art for distributor sales reps because they can’t possibly be an expert in the hundreds of thousands of products they could sell. But they can do their homework before a customer meeting, understand what kind of problems the customer is facing, and be prepared to discuss options. Do research on the right products and solutions. When you come prepared and you can solve a problem, you save the customer time—and that’s when you are most valuable."

Click here for the full article.

19 Actionable SEO Tips to Optimize Your Images for Search Engines

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As independent industrial distributors focus more and more on their online presence, Search Engine Optimization (SEO) efforts are becoming increasingly important. While most organizations focus on text first with their SEO plans, they often ignore images on their sites.

Images have become an important part of the online search experience. From product images to infographics, your customers and prospects are searching images to find the products they need…and improving your image search rankings will make it easier for your distributorship to be found online.

Here is a step-by-step guide from Marketing Profs to help you improve image rankings on your site.


87% of all U.S. companies now use video as a part of their marketing effort--up from 63% in 2017.

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Video marketing has continued to grow in popularity because of its versatility and sensory engagement few other forms of content can match. Here are a few more amazing facts about video marketing:

  • The video marketing growth trend is projected to continue. By 2022, video is expected to make up 82% of all internet traffic!

  • 9 in 10 marketers have landed a new customer from a social media video.

  • One-half of the human brain is devoted to vision!

  • It only takes the human brain 1/10th of a second to understand a visual.

  • Using video on a landing page can increase conversion by up to 80%!

  • Video in marketing emails can increase open rates by 600%!

Check out this great Marketing Profs article to learn more interesting facts and trends about video marketing.


Wearables & Outerwear Represent Best Branding ROI According to ASI 

Research carried out by the Advertising Specialty Insitute’s global survey demonstrated that promo products are actually very powerful in terms of branding. On average, every U.S. household owns 30 promotional items. Writing instruments, drinkware, t-shirts, bags, and headwear are the 5 most common product types. And there’s good news for industrial distributors, who lean heavily toward wearables…outerwear generates more impressions than other promotional products because people usually wear it in public. So, if utilized properly, the cost per impression of wearables can be very low. Thus, providing an impressive ROI!

Click here to learn more about the study.

Christine Shoemaker Joins Rivet|MRO as Project Manager

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Rivet|MRO is pleased to welcome Christine Shoemaker aboard in the role of project manager. Chris brings a wealth of project management, photography, graphic design and print production experience with companies like SWM Inc. and RBO PrintLogistix.

“Chris and I worked together years ago,” said Rivet|MRO owner Tim Rasmussen, “and I couldn’t be more excited that she’s joining us. I know the level of professionalism she brings to the table and the exceptional quality of customer service she provides. Our clients will love working with her!”

Chris has worked with a wide variety of clients, ranging from Anheuser Busch to Enterprise Rent-A-Car and SSM Healthcare to Commerce Bank.

Among her primary responsibilities, Chris will manage supplier co-op research projects, print production, graphic design and promotional product sourcing for Rivet|MRO clients.

You can contact Chris at chris@rivetmro.com.

Buyers Prefer to Engage with Sales Reps for Complex Product Features, Special Prices and Specific Terms

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One of the biggest costs of operating an industrial distributorship is the cost of your sales team. You have, no doubt, also heard how end users increasingly prefer to do product research online before engaging with your sellers. So here’s an article from Marketing Profs that will help you put your sellers in a better position to, you know, sell! (And don’t forget to call Rivet|MRO for help developing sales engagement tools that help them sell even more!) 

Click here to learn more!

E-Commerce is Changing the Ways how Industrial Distributors Interact with Buyers

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Here’s some interesting research about eCommerce among industrial distributors from Apruve. 76% of end users think the biggest advantage of eCommerce is the ease of finding relevant product information. Additionally, 89% say digital commerce will drive growth. 42% of end users use mobile devices for purchases and half of buyers are millennials. 74% of B2B buyers do research online before they buy industrial products—and 57% already make their purchase decisions before meeting with a distributor sales team. 

Click here to read more statistics about how eCommerce has impacted industrial distributors.