E-Commerce is Changing the Ways how Industrial Distributors Interact with Buyers

E-Commerce Tuesday Tidbit by Rivet MRO Industrial Marketing Agency and Distributor Co-op Marketing Consultant.png

Here’s some interesting research about eCommerce among industrial distributors from Apruve. 76% of end users think the biggest advantage of eCommerce is the ease of finding relevant product information. Additionally, 89% say digital commerce will drive growth. 42% of end users use mobile devices for purchases and half of buyers are millennials. 74% of B2B buyers do research online before they buy industrial products—and 57% already make their purchase decisions before meeting with a distributor sales team. 

Click here to read more statistics about how eCommerce has impacted industrial distributors.