Did you know that including video on a landing page can increase conversions by 80% or improve your odds of landing on the first page of Google by 5300%?
Selecting the right type of video for your needs, your customers' interests, and the requirements of social platforms can be a lot to figure out.
Luckily, the infographic in the story below can help. First it defines four common types of marketing videos: explainer, demonstration, testimonial, and personalized.
Then it offers a graph that shows what the length of each type of video tends to be. Finally, the graphic explains the pros and cons of displaying video on each of the most popular social platforms.