5 Areas for Industrial Distributor Sellers to Focus on When Conducting Social Media Sales Research

Tuesday Tidbit 5 Five Areas for Industrial Distributor Sellers to Focus on When Conducting Social Media Sales Research

Believe it or not, social media is actually a great place for industrial distributor sellers to do sales research! Here are just a few examples:

LinkedIn allows you to connect with your professional contacts and follow their updates and ideas. Twitter allows you to follow relevant industry trends and participate in pertinent conversations. Whereas, Facebook allows you to know your clients in a more personal way. 

Some key areas to focus on when doing sales research include buyer information, company information, trigger events, industry trends and competitive information. This information helps you to connect with your customers. By familiarizing yourself with the social media profiles of your customers and buyers, you can avoid asking unnecessary questions and therefore, save more time for important discussions! 

Chick here to learn more about how social media can help make your sellers more successful. 

Yujing Lin Joins Rivet|MRO as Marketing Intern

Yujing Lin Marketing Intern for RIvet MRO Industrial Distributor Marketing Agency and Co-op Marketing Consultant.jpeg

Yujing Lin has joined Rivet|MRO as a marketing intern for the summer of 2019. 

Lin graduated from the University of Missouri School of Journalism with a dual degree in strategic communications and psychology in May 2019, and joined Rivet|MRO after her graduation. When she was still in school, Lin worked as a social media specialist at EnergyLink LLC. She was also the chair of International and Multicultural Programming at Campus Activities Programming Board at the University of Missouri. And she worked as a peer advisor at Multicultural Certificate Program for the advising office at school. 

Lin, who is from Guangzhou, China, says she is excited to be interning with Rivet|MRO. “I have a keen interest in social media—and I am looking forward to helping Rivet|MRO clients improve their social media presence.”

Her duties at Rivet|MRO will include search engine optimization (SEO), social media marketing, content development, design, and client program management. 

US Consumer Sentiment Reaches 15-Year High

May 2019 Consumer Sentiment Tuesday Tidbit by Rivet MRO Industrial Distributor Marketing Agency and Co-op Marketing Consultant.png

While there may be some signs of a slowing economy, apparently US consumers aren’t buying it—but that’s about the only thing they’re not buying. Beating all expectations, the University of Michigan’s consumer sentiment index rose to 102.4 this month. (A recent Bloomberg survey of economists projected the index would hold at 97.2.)

Click here for the full Industry Week story.

Recent Survey Shows 81% of Manufacturing Engineers Have LinkedIn Account

Manufacturing LinkedIn Tuesday Tidbit by Rivet MRO Industrial Marketing Agency and Distributor Co-op Marketing Consultant.png

While the industrial channel has been slow to adapt social media as a regular marketing emphasis, it appears industrial end-users have embraced at least one social media outlet, LinkedIn.

In the 2019 Social Media Use in the Industrial Sector study by IEEE GlobalSpec, 81% of engineering and technical respondents who work in the industrial sector indicated they have a LinkedIn account. 80% also said they had a Facebook account—while just 35% indicated a Twitter account and 34% indicated an Instagram account.

More importantly, the report shows that most of those surveyed look on social media for industry and product news.

Click here to see the full report.

(Struggling to create your distributorship’s social media presence? Be sure to check out DistributorSocial, an easy, cost-effective social media management subscription service from Rivet|MRO! Mention this post and get the first month free!)

Institute for Supply Management Manufacturing Index Shows Growth for 120th Consecutive Month, but Falls to 52.8, Indicating Slowing Growth

ISM Slowing Growth 2019 Tuesday Tidbit for  Independent Industrial Distributors by Rivet MRO Industrial Distributor Marketing Agency and Co-op Marketing Consultant.png

While US manufacturing slowed in April, it did continue to expand, according to the Institute for Supply Management (ISM) manufacturing index. The index fell from 55.3 to 52.8, its lowest level since late 2016. (Any index score above 50 represents economic expansion.) This was the 120th consecutive month of US manufacturing growth, according to the ISM report.

Of the 18 manufacturing industries, 13 reported growth in April, in the following order: Textile Mills; Electrical Equipment, Appliances & Components; Miscellaneous Manufacturing; Printing & Related Support Activities; Chemical Products; Nonmetallic Mineral Products; Plastics & Rubber Products; Machinery; Furniture & Related Products; Food, Beverage & Tobacco Products; Computer & Electronic Products; Paper Products; and Fabricated Metal Products. The five industries reporting contraction in April are: Apparel, Leather & Allied Products; Primary Metals; Wood Products; Petroleum & Coal Products; and Transportation Equipment.

Click here for more detail from ISM.

Just 4% of Distribution & Manufacturing Emails Are Flagged as Spam vs. 14% for All Industries

Manufacturing & Distribution Spam Tuesday Tidbit by Rivet MRO Industrial Distributor Marketing Agency and Co-op Marketing Consultant.png

Email marketing is a key tool for most industrial distributors and manufacturers. As such, spam reporting is an important measure for these email marketers. So, how does our sector stack up? Surprisingly well, it turns out.

Return Path recently examined more than 6.9 billion commercial emails sent by more than 17,000 brands in 2018 and found distribution and manufacturing emails saw a spam reporting rate of just 4%, compared to 14% for all U.S. businesses. In fact, distribution & manufacturing was the lowest-rated sector in the study.

The highest-rated sector was Education/Non-Profit/Government.

Click here to see how other industries fared.

U.S. Manufacturing Has Grown for 31 Consecutive Months

March 2019 US Manufacturing Growth Tuesday Tidbit by Rivet MRO Industrial Distributor Marketing Agency and Co-op Marketing Consultant.png

From Industrial Supply Magazine:

U.S. manufacturing expanded in March after a decline in February, according to the Institute for Supply Management.

ISM's monthly index registered 55.3 percent in March, an increase of 1.1 percentage points from the February reading of 54.2 percent.

“This indicates growth in manufacturing for the 31st consecutive month. The PMI reversed a February expansion decline primarily through improved growth in employment and, to a lesser extent, new orders,” said Timothy R. Fiore, chair of the Institute for Supply Management Manufacturing Business Survey Committee.

A reading above 50 percent indicates that the manufacturing economy is generally expanding; below 50 percent indicates that it is generally contracting.

U.S. Manufacturing Productivity Rose 2% in 4th Quarter of 2018

2018 Manufacturing Productivity Growth by Rivet MRO Industrial Marketing Agency and Distributor Co-op Marketing Consultant.png

According to Industrial Supply Magazine, the manufacturing sector labor productivity increased 2.0 percent in the fourth quarter of 2018, as output increased 2.7 percent and hours worked rose 0.8 percent.

The U.S. Bureau of Labor Statistics reported today that productivity increased 3.3 percent in the durable manufacturing sector and 1.9 percent in the nondurable manufacturing sector in the fourth quarter of 2018. Over the last four quarters, total manufacturing sector productivity increased 1.0 percent, as output increased 2.9 percent and hours worked increased 1.9 percent. Unit labor costs in manufacturing increased 2.2 percent in the fourth quarter of 2018 and rose 0.8 percent from the same quarter a year ago.