Many distributors still rely heavily on print communication–which makes sense because often, the people buying their products are on the factory floor or in the field and do not have immediate online access.
The key is to offer a mix or an option. Be sure to make electronic copies of sales literature available—and vice versa. In other words, communicate with your customers via their preferences.
Read further with Rivet|MRO to find out how to incorporate this strategy into your business!