Sample Boxes for Independent Distributors
We Can Also Think About The Box, Instead Of Outside It
We Can Also Think About The Box, Instead Of Outside It
Here’s a great way to leverage co-op marketing dollars to make an impactful impression on clients and prospects alike!
Send them an unforgettable box filled with samples (and/or promotional products) they’ll always remember. Custom boxes work great as both door-openers and cross-selling tools.
Contact us today to learn how we can help you find the funds and develop breakthrough creative to help you grow your independent distributorship’s business!
Rivet|MRO developed the theme FROM THE SPINDLE to SUPPLIES to SAFETY to help Industrial Mill & Maintenance Supply dispel the impression that they only sold cutting tools.
The box, which leveraged co-op marketing funds from multiple suppliers to amplify its impact, generated incredible results:
20 new customers
$175,000+ in new business
And more than a 35:1 Return on Investment!
The box was used to break into new accounts and was also leveraged as a hyper-effective cross-selling tool. IMM reps delivered the boxes both in-person and via mail/UPS.
“Our summer product sample boxes dramatically out-performed our expectations. In the first month after we delivered the boxes, Niagara bottled water saw a 456% spike in sales. Sqwincher was up more than 20%. And Pickle juice saw a 480% increase—and we would have sold more if we’d had access to more inventory!”
Additionally, we agreed to stock two new radians products and we launched them via the sample box. We sold more than 550 units and are still taking orders. In the first month our return on investment has exceeded 20:1.
Mid-State used the boxes for both cross-selling existing customers and as door-openers for prospects. They worked great for both!
— Junior Hebron, Mid-State Supply
