For businesses intending to use social media influencers as part of their business-to-business marketing strategy, there is good news. A MarketingProfs blog post gives tips on how to successfully do so.
B2B influencer marketing is alive and well, and companies can use it as an effective marketing tool. It’s been shown time and time again that people want to hear about businesses from people they trust. If 83 percent of customers agree with this statement about their shopping decisions, it is even more true for CEOs. 91 percent of corporate executives claim word-of-mouth has influenced their shopping decisions. For businesses, it is important to search for the right influencers who can shape opinions through engaging, authentic content. To learn more, click the link below.