As a marketer, it is important to have strong presentations when presenting to a client. To get an idea across it is important to format the PowerPoint effectively. A MarketingProfs article gives 5 tips that can help you take your presentation to the next level.
One tip is to focus on your hook on the first slide. Marketers can think of their presentation as a story. If the audience is not hooked from the beginning then they will be less interested in the rest of the presentation. One way to do this is by asking a hypothetical question at the start. This is even more effective when the question has an element of surprise to it. The second tip the article gives is following the billboard rule. Marketers should think of each slide in the same vein that they think about billboard design. To learn more about these tips for marketing presentations click on the link below to go to the full article.