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87% of all U.S. companies now use video as a part of their marketing effort–up from 63% in 2017.

US Companies to use videos in their marketing in 2017

Video marketing has continued to grow in popularity because of its versatility and sensory engagement few other forms of content can match. Here are a few more amazing facts about video marketing:

  • The video marketing growth trend is projected to continue. By 2022, video is expected to make up 82% of all internet traffic!

  • 9 in 10 marketers have landed a new customer from a social media video.

  • One-half of the human brain is devoted to vision!

  • It only takes the human brain 1/10th of a second to understand a visual.

  • Using video on a landing page can increase conversion by up to 80%!

  • Video in marketing emails can increase open rates by 600%!

Check out this great Marketing Profs article to learn more interesting facts and trends about video marketing.


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