A great blog can serve as a strong base for industrial marketing. It can fuel lead generations and improve the quality of website traffic. An article from “Thomas Insights” gives several tips to improve and optimize your blog.
The first tip they give is to write with your buyers or potential buyers in mind. It is important to think about what persona your target is likely to engage with. In marketing, you must develop a persona that is relevant and captivates your audience. The second tip the article gives is to build out a calendar for when you’re going to post. This will help you stay committed to your blog and not let it slip through the cracks. To check out the full post, click the link below.
For ways to improve your overall marketing strategy, contact Rivet|MRO today.