Most distributor websites don’t have a traffic problem—they have a content problem.
According to Semrush, effective website content should do more than just fill space. It should hook visitors, guide them, and convert them.
Their new infographic outlines 14 tips for writing website content that works:
- Start with a purpose – What do you want the reader to do?
- Understand your audience – Know their demographics, behaviors, and platforms
- Research your competitors – See how they structure and position their content
- Hook readers from the first line – Lead with impact
- Make it scannable – Use subheads, short paragraphs, and white space
- Help users navigate – Add internal links
- Write conversationally – Talk like a human, not a robot
- Keep language simple – Avoid jargon and long-winded phrasing
- Proofread carefully – Typos = lost credibility
- Use strong CTAs – Guide action with “Get a Quote,” “Subscribe,” etc.
- Add social proof – Show testimonials and real results
- Use visuals – Graphics and videos increase retention
- Optimize for SEO – Keywords, tags, internal links, and image SEO
- Update regularly – Keep content fresh and relevant
👉 These aren’t just best practices—they’re conversion drivers. Read more on this here: https://bit.ly/3SiD93q
That’s where Rivet|MRO comes in. We specialize in website builds and content strategies built for independent distributors. From SEO-focused copywriting to customer-focused messaging, we make your site work harder.
🔗 Ready for content that connects? Visit: https://bit.ly/3sT3eMS
