Why Brand Consistency Is Critical for Independent Distributors
by Kristen Foth, Rivet|MRO Director of Marketing Services At Rivet|MRO, we work hand-in-hand with independent distributors in the industrial, electrical, plumbing, HVAC, and construction supply sectors. One truth has become increasingly clear: brand has always mattered in B2B—and now, more than ever, it’s the key to standing out. The Myth of Product-Only Differentiation Historically, distributors […]
