CHARLES, Mo.—Rivet|MRO has launched PingReveal™, a new AI-powered tool designed to help independent distributors identify customer prospects visiting their websites and turn anonymous website traffic into useful sales and marketing information.
Many distributors already track website traffic, giving them visibility into metrics such as visits, page views and overall activity. But those numbers provide limited insight into the actual companies behind that traffic and what they are looking at.
PingReveal™ takes that visibility a step further by helping distributors identify which companies are visiting their websites, what pages, products and brands they are viewing, and key contact information when a visitor matches their ideal customer profile.
Customers and prospects often research products, services and suppliers online long before they request a quote or contact a salesperson. PingReveal™ helps uncover some of that activity earlier, giving distributor sales and marketing teams greater visibility into where interest may already be developing.
“Distributors are already generating valuable activity on their websites, but much of that information has traditionally been difficult for sales and marketing teams to act on,” said Kristen Foth, director of marketing services at Rivet|MRO. “PingReveal™ helps connect the dots by showing not only which companies are visiting, but what products, brands and content are getting their attention.”
Rather than relying only on overall website traffic numbers, PingReveal™ gives sales teams a better understanding of which companies may already be showing interest and where potential opportunities could be developing. That information can help teams prioritize warmer opportunities, make outreach more relevant and give sales and marketing a shared view of what is generating interest online.
“Independent distributors put a lot of effort into driving people to their websites, but a website visit doesn’t always end with a form submission or phone call,” said Tim Rasmussen, principal of Rivet|MRO. “PingReveal™ gives them another way to identify the opportunities that may already be there and put that information in the hands of their sales team.”
PingReveal™ is one of five new AI tools developed by Rivet|MRO specifically around the needs of independent distributors. Rivet|MRO is offering current clients a free two-month trial of PingReveal™ as part of the initial rollout.
Rivet|MRO is an integrated marketing agency that specializes in helping independent industrial, electrical and construction products distributors grow. The agency offers both strategic and tactical services and has earned recognition as the experts in helping distributors leverage their co-op marketing funds more effectively.
For more information about PingReveal™, visit www.rivetmro.com/pingreveal/.
