Amazon used B2C lessons to build a B2B juggernaut–but you can differentiate your industrial distributorship!
Amazon Business continues to stealthily grab market share in the industrial distribution space by pursing the tail spend and turning its competitors into partners. Amazon has taken the lesssons it has learned in the retail space, amplified them and used them to build a B2B juggernaut. This MDM article estimates Amazon Business generates $10 billion […]
5 Simple Things an Industrial MRO Distributor Can Do To Boost Its Marketing Results
It takes time and energy to come up with successful marketing strategies. This is especially true for Industrial and MRO distributors, where you may not have a marketing director on hand. Yet there are a few things you can do to help boost sales without pulling time away from your other projects. Here are five […]
Making Sure Your Points Of Differentiation Are Meaningful To Your Target Audience: The 5th Step To Mastering The Lost Art Of Differentiation
Branding, Distributor Marketing, Industrial Branding, Industrial Marketing, Industrial MRO Marketing, Marketing, MRO Branding, MRO Marketing PART 5 OF 6.5 Author’s note: IndustRetail blog is exploring the Six-and-a-half Steps to Mastering the Lost Art of Differentiation. The first article examined the first step—identifying your key targets. The second article looked at what makes you different. The […]
Analyzing The Differences Between You And Your Competition: The 4th Step to Mastering the Lost Art of Differentiation
PART 4 OF 6.5 Author’s note: IndustRetail blog is exploring the Six-and-a-half Steps to Mastering the Lost Art of Differentiation. The first article examined the first step—identifying your key targets. The second article looked at what makes you different. The third explored competitive influences. This is the fourth article in the series. You aren’t your competition. […]
Identifying What Makes Your Competition Different: The 3rd Step to Mastering the Lost Art of Differentiation
Part 3 of 6.5 Author’s note: IndustRetail blog is exploring the Six-and-a-half Steps to Mastering the Lost Art of Differentiation. The first article examined the first step—identifying your key targets. The second article looked at what makes you different. This is the third article in the series. It’s possibly the simplest, most straightforward step in […]
Identifying What Makes You Different: The 2nd Step to Mastering the Lost Art of Differentiation
(PART 2 OF 6.5) Author’s note: IndustRetail blog is exploring the Six-and-a-half Steps to Mastering the Lost Art of Differentiation. The first article examined the first step—identifying your key targets. This is the second article in the series. *********** Most don’t realize that Levi’s® weren’t the first blue jeans. In fact, blue denim trousers were very common when the […]
Identifying Your Key Targets: The First Step to Mastering The Lost Art of Differentiation
(PART 1 OF 6.5 ) Author’s note: In our last IndustRetail blog post, we introduced the Six-and-a-half Steps to Mastering the Lost Art of Differentiation. This is the first of 6.5 follow-up articles that will take a closer look into each of those steps. It’s so tempting to be everything to everyone. We see opportunity […]
IndustRetail: Six-and-a-half Steps to Mastering The Lost Art of Differentiation
Author’s note: In our last IndustRetail blog post, we talked about creating value by investing in your brand. This post dives into the first step in that process: Differentiation. Imagine someone hacked your website, along with a handful of your competitors. The hacker only does one thing: he randomly switches your logos and company names […]
Falling Out of the Ugly Tree and Hitting Every Distributor Branch on the Way Down
It’s the dirty little secret of the industrial MRO space…we’ve done an exceptional job of underestimating our target audience. Conventional wisdom often misleads us: “After all, they just turn wrenches for a living; they’re not that sophisticated.” Talk about an ugly point of view… They may turn wrenches, but they keep factories running and they play a […]
IndustRetail?
The lines get fuzzier everyday, don’t they? When I was a kid growing up in St. Louis, we had five TV channels. There were the NBC, CBS and ABC affiliates, a PBS station, and an independent. I also remember our first remote control. It was called Tim. Then, sometime around 1968, fortune smiled upon us and […]
