FOUR STEPS TO STRONGER B2B CASE STUDIES
#TUESDAYTIDBIT “To succeed in B2B, or anywhere in marketing, you have to prove your trustworthiness to your prospect,” says Bob Wiesner. That fundamental insight goes to the heart of what makes for a successful case study. “Case studies go right to the heart of your credibility. If the reader of a case study can project […]
US CONSUMER CONFIDENCE JUMPS IN JUNE
#TUESDAYTIDBIT The American consumer’s confidence jumped in June to its highest level in 18 months as a strong labor market continues to buoy the U.S. economy. The Conference Board reported late June that its consumer confidence index rose to 109.7 in June from 102.5 in May. That’s the highest the reading has been since January […]
US MANUFACTURED GOODS ORDERS SURPRISE AGAIN WITH MAY INCREASE
#TUESDAYTIDBIT The May increase was fueled by nondefense spending, with nondefense aircraft and parts orders growing by almost a third month-over-month. Orders of big-ticket manufactured items continued to defy expectations to rise again in May, fueled by a sharp jump in orders for transportation equipment, according to U.S. government data released late June. What does […]
INDUSTRIAL LEADERS SEE TAILWINDS: MANUFACTURERS SHOW OPTIMISM
#TUESDAYTIDBIT A new survey shows manufacturers see a path through the economic doldrums and remain more upbeat than other leaders about volatility and business conditions in 2025. Speaking after the Cleveland-based industrial products conglomerate reported its first-quarter profits, CEO Jennifer Parmentier said the company’s new multi-year goal of organic growth between 4% and 6% is […]
FMA ANNUAL MEETING: MANUFACTURING BACK IN FAVOR
#TUESDAYTIDBIT After decades of disregard, leaders in the nation’s capital have begun to see the light on the important role manufacturing plays in the country’s future. For more than three decades, the ruling class in Washington, D.C., treated the domestic manufacturing sector with ambivalence, if not outright disdain. The road to prosperity, it seemed, was […]
USING ECOMMERCE PRODUCT VIDEOS TO INCREASE SALES
#TUESDAYTIDBIT While the use of videos for branding and marketing purposes continues to be incredibly popular, video marketing is still one of the most under-utilized ecommerce strategies. We’ve talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce […]
NAM RELEASES 2Q 2023 MANUFACTURERS OUTLOOK SURVEY
#TUESDAYTIDBIT The National Association of Manufacturers released its Manufacturers’ Outlook Survey for the second quarter of 2023, which reveals manufacturers’ mounting concerns over the onslaught of unbalanced federal regulations and the threat that poses to sustaining manufacturing investment, job creation, and wage growth. What does this mean for your business? Read further with Rivet|MRO to […]
SALES GUIDE 2023: MANUFACTURER SALES TRENDS TO WATCH IN 2023
#TUESDAYTIDBIT As we head into 2023, we’re seeing a shift in the ways manufacturers are growing their businesses. These trends are a reaction to ongoing economic and supply chain concerns that have many businesses reevaluating the strategies they’re using to reach their customers. For industrial distributors, there are good reasons to pay close attention to […]
APRIL US MANUFACTURED GOODS ORDERS SEE 4TH RISE IN 5 MONTHS
#TUESDAYTIDBIT New orders for manufactured goods in April increased 0.4% to $577.5 billion, according to a monthly report by the U.S. Census Bureau. The $2.6 billion increase in new orders follows a 0.6% increase in March. New orders have been up in four of the last five months. What do these increases mean for your […]
B2B VIDEO MARKETING STRATEGY: A STEP-BY-STEP GUIDE FOR BUILDING YOURS
#TUESDAYTIDBIT Video has also become a priority medium on social media. Every platform you use today includes an algorithmic update to position videos above other forms of content. But to be competitive, you must have a video marketing strategy. You need to know what your brand plans to accomplish, why those goals matter, how you’ll […]
