Co-op Marketing & How the Other Half Lives:

In this role, we’ve had the opportunity to talk with a wide range of suppliers and distributors, giving us a unique perspective on how co-op programs are working—or in some cases, where they’re missing the mark. And what we’ve noticed? There are some clear disconnects between the two sides.

So, we set out to dig deeper. We conducted in-depth, parallel surveys with both suppliers and distributors, asking similar questions to each group. Our goal? To understand these gaps and explore ways to foster stronger, more productive conversations between them and to understand where the challenges lie, where the opportunities exist, and how we can work together to bridge the gaps.

Interested in a copy of this survey? Simply fill out this form and we’ll email you the link to download the survey. Thank you again!