Our clients aren’t just part of the project—they are the project. Every initiative begins by understanding their market, voice, and growth goals. At Rivet|MRO, we design every campaign and strategy to advance what matters most to the independent distributor.
In industrial spaces, cuttingcorners can have seriousconsequences. We carry thatmindset into our marketingwork—holding ourselves tothe highest standards ofhonesty, accountability, andfollow-through. Doing what’sright is never optional—it’sfoundational.
When a line goes down or acrew’s waiting for parts, delaysaren’t just inconvenient—they’recostly. We respect our clients’time in the same way. Promptcommunication isn’t justcourteous; it’s strategic. We aimto answer all inquiries withinone business day, and usuallymuch faster.
Anyone can “get the job done.”We aim to exceed expectations.Whether it’s how wecommunicate, how we bustthrough brick walls to meetdeadlines, or how we optimizeco-op claims behind thescenes—legendary service isabout small things done withexcellence and consistency.
Our clients work in no-nonsense industries—butthey’re still people. That’s whyevery email, phone call, or sitevisit is an opportunity to bringpositive energy. We believeprofessionalism and warmthare not opposites—they’repartners.
An unfinished job is a brokenpromise. Whether we’refinalizing a catalog, submittinga co-op packet, or prepping acampaign for launch—qualitycontrol and polish are alwayspart of the plan. At Rivet, goodis the enemy of great.
Great marketing requiresempathy. We work hard tounderstand the world of ourclients—from supplierrelationships and stockingissues to margin pressureand market shifts. Knowingwhat keeps them up at nighthelps us build tools thatmove the needle.
Success doesn’t happen byaccident—it’s the result ofpreparation and intentionality.Whether it’s a creativebrainstorm, a sales strategymeeting, or a new productlaunch, we come equippedwith data, insights, and cleardeliverables to help move thework forward.
Just like voltage needs propergrounding, great work needsclarity. We define scope,timelines, roles, and desiredoutcomes up front. Thisprevents confusion, avoidsrework, and ensures thateveryone on the job isreading from the same set ofplans.
From warehouse associates toCEOs, every stakeholderdeserves to be treated withdignity and consideration. Weengage with humility,gratitude, and professionalism—because that’s whatpartnership looks like.
No foundation is built alone.We rely on cross-functionalcollaboration—strategy,creative, analytics,production—all workingtogether like a seasonedjobsite crew. We share credit,lend support, and recognizethat our success depends oneveryone doing their part.
Deadlines in our world arejust as real as they are onthe jobsite. When wepromise delivery, we meanit. Respecting timelinesshows respect for ourclients’ businesses—andreinforces our reliability.
We aim to be the first call.When clients think‘marketing,’ they shouldthink Rivet. That trust isearned throughresponsiveness, honestcommunication, and results—not fluff.
When a project hits a snag,we don’t point fingers—wegrab a wrench. Owning theoutcome means takinginitiative, solving problems,and following through, nomatter whose name is onthe ticket.
Transparency isn’t optional.Whether it’s timelines,budgets, or campaignperformance, we lay out theplans clearly, so clients andteammates always knowwhere things stand.
Anticipating challengesis part of the job.Whether it’s a productlaunch, a trade show, orco-op cycle—we thinkahead so our clientsdon’t have to scramble.
Ideas don’t move product—execution does. We takepride in being doers, notjust thinkers. Strategy iscritical, but getting thework out the door—on timeand on target—is whatdrives growth.
Wins deserve to be celebrated. Whether it’s a successfulrebrand, a co-op win, or acampaign that drives leads—wetake time to recognize theachievement and the teamworkthat made the win possible.
Every meeting, every call,every campaign—we aim tobring something useful. Anew idea. A sharper angle.A performance insight. Wenever show up empty-handed.
Problems happen. Whenthey do, we focus on thefix—not the fault. Ourmindset is continuousimprovement, not finger-pointing.
The best craftspeople arealways learning. We staysharp by understanding thelatest marketing trends,distributor challenges, andco-op developments—so wecan offer more relevant,effective solutions.
Confidence is key—buthumility is powerful. We’renot here to show off; we’rehere to help our clientssucceed. That meanslistening, learning, andputting the work ahead ofour pride.
We seek first to understand.That means slowing down,asking questions, and givingothers space to share whatthey know—because the bestideas don’t always come fromthe loudest voices.
Integrity is foundational. Wedon’t sugarcoat, dodge, orspin. We say what’s true—andwe say it clearly.
In fast-paced work,miscommunication isinevitable. Instead ofreacting with frustration, wegive our team and clientsthe benefit of the doubt—because trust makeseverything move faster.
Don’t fake it. If something isoutside your expertise, bring inthe right teammate or partnerto get it right. Accuracy mattersmore than ego.
Don’t make people guess.Whether it’s an email,deliverable, or strategy—bespecific and thorough.Clear communicationreduces rework and buildsconfidence.
We succeed as a team. Thatmeans checking in, offeringhelp, sharing credit, andcovering for each other whenneeded. Nobody goes it alone.
No two clients—or days—arethe same. Being flexible,resourceful, and open tonew approaches keeps ussharp and effective.
Everything we touch—fromour email signature to aconference booth—represents the Rivet brand.We take pride in showingup polished, professional,and aligned with who wesay we are.
Pace matters. We promotesustainable effort, healthyboundaries, and time torecharge—so we stayenergized for our clientsand each other.
We take the work seriously—but not ourselves. Humor,humility, and humanity makeus a better team, and make thework more enjoyable. Simplyput, work hard; have fun!
We believe in contributingbeyond the deliverable.Whether it’s mentoring,participating in tradegroups, or supporting clientevents—we’re part of alarger ecosystem, and wegive it our best.
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