Acquiring a new customer is 5x more expensive than retaining one. This reason alone is why it is imperative to have a well-rounded marketing strategy that can target the post-purchase stage–increasing retention and build loyalty. Doing so will allow for better customer service, opportunities for up- and cross-selling, and reduce churn.
Check out MarketingProfs five easy-to-implement customer marketing tactics here.
When you are ready to create, or further develop, your company’s marketing strategy, Rivet|MRO will be here to take your success to the next level!