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The Impact of COVID-19 on Digital Advertising

Impact of COVID-19 on Digital Advertising

The re-forecasted media spend is up 7% from 2019, totalling an expected $691.7 billion.

HOW B2B BUDGETS WILL BE ALLOCATED:

  • 28% will shift money to digital advertising

  • 14% will shift money to content creation

  • 13% will shift money to sales travel budget

  • 46% will not reinvest the budget

Overall, Coronavirus will result in spend focused on media that can show direct sales.

For more statistics, click here.

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