The re-forecasted media spend is up 7% from 2019, totalling an expected $691.7 billion.
HOW B2B BUDGETS WILL BE ALLOCATED:
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28% will shift money to digital advertising
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14% will shift money to content creation
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13% will shift money to sales travel budget
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46% will not reinvest the budget
Overall, Coronavirus will result in spend focused on media that can show direct sales.
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