Most distributor campaigns don’t fall short because of bad ideas. They fall short because the message isn’t reinforced, the audience isn’t clearly defined, or the content doesn’t work together across channels.
That’s where we’re different.
At Rivet|MRO, email and social media aren’t separate line items on a marketing checklist. They’re built together — strategically, intentionally, and always with the distributor’s goals (and supplier funding requirements) in mind.
When we develop a campaign, we’re not just drafting a few emails and scheduling a handful of posts. We’re building coordinated messaging that shows up in inboxes and feeds in a way that’s consistent, recognizable, and easy for customers to act on.
For every campaign, we create:
Email carries the details — pricing, specs, timelines, eligibility, links to landing pages.
Social reinforces the message — visibility, reminders, urgency, awareness.
Together, they create repetition without feeling repetitive. And in industrial distribution, that kind of reinforcement matters.
This approach works especially well for:
Because we work specifically in industrial, electrical, MRO, safety, HVAC, and building supply markets, we understand that buying cycles can be long and messaging needs to be precise. We know who your customers are — contractors, plant managers, purchasing agents, maintenance teams — and we tailor messaging accordingly.Email carries the details — pricing, specs, timelines, eligibility, links to landing pages.
Social reinforces the message — visibility, reminders, urgency, awareness.
Together, they create repetition without feeling repetitive. And in industrial distribution, that kind of reinforcement matters.
Co-op marketing only works when you know your audience.
We don’t believe in plug-and-play templates. Every campaign we build is customized to reflect the distributor’s identity while adhering to supplier branding guidelines. That balance is critical — especially when co-op dollars are involved.
We can:
Because we understand the industrial market space, we know how to position products in a way that resonates with real buyers — not just marketing personas.
At the same time, we structure campaigns to remain eligible for co-op reimbursement. That means aligning to supplier requirements, using approved branding, and ensuring documentation is handled properly. The result? Campaigns that don’t just look good — they qualify, perform, and
We can provide:
Or —
You can grant us access to your email and social platforms, and we’ll handle scheduling, deployment, monitoring, and execution directly.
Either way, you’re getting content that’s aligned, on-brand, and built to perform.
Every campaign starts with:
Our email and social campaigns are grounded in real offers, real inventory, and real sales priorities. Everything ties back to the bigger picture — supporting your sales team, strengthening supplier partnerships, and increasing market visibility.
When email and social are aligned — and built specifically for the industrial distribution space — the results are measurable.
Our clients consistently see:
This isn’t theory. It’s a proven, repeatable system built specifically for distributors.
We built a campaign just like this for Honda Power Equipment, helping drive a 300% increase in generator orders through a coordinated cross-channel promotion.
By the end of the campaign, generator orders had increased by 300% and sales for this generator had increased by 168.7%!
If your email marketing and social media efforts feel disconnected — or if you’re not fully maximizing available co-op funds — we can help.
At Rivet|MRO, we specialize in building coordinated, compliant, high-performing email and social campaigns for industrial distributors.
No filler.
No guesswork.
Just smart strategy, targeted execution, and measurable results.
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