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“To succeed in B2B, or anywhere in marketing, you have to prove your trustworthiness to your prospect,” says Bob Wiesner. That fundamental insight goes to the heart of what makes for a successful case study. “Case studies go right to the heart of your credibility. If the reader of a case study can project themselves into the case, then you have credibility as a potential resource for that prospect.” Learn the four steps to stronger B2B case studies, and their benefit to your business, with Rivet MRO:
