Distributors that wait out market uncertainty get left behind.
The ones that grow? They act—especially when the economy’s in flux.
Only 1 in 4 distributors consistently outperform across business cycles. The rest plateau or disappear. So what are the top performers doing differently? They:
✔️ Prioritize growth as a core KPI—not a bonus
✔️ Reallocate time, budget & effort based on ROI, not routine
✔️ Launch new offerings quickly to meet evolving customer needs
✔️ Align sales, marketing & digital strategy around what works now
✔️ Drop outdated tactics to focus on high-return segments
That’s where Rivet|MRO comes in.
✅ Identify untapped co-op & MDF funds
✅ Build segment-focused marketing plans that get approved
✅ Launch high-impact campaigns across email, sampling, video, catalogs, & more
✅ Strengthen brand positioning with market insight and sharper messaging
✅ Drive measurable ROI through multi-channel strategies
If you want to outperform the next cycle, the time to move is now.
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#TuesdayTidbit #B2BMarketing #DistributorGrowth #BrandPositioning #CoopMarketing #IndustrialMarketing
