The job of a subject line is simple: Get the reader to open the email.
On average, 33 percent of recipients open emails based on its subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.
There’s plenty of insight and data across the web on best practices for email marketing, but here are a few key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.
Rivet|MRO encourages you to practice these tips because it isn’t only good advice for manufacturers, but distributors too!
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